| 研究生: |
陳柏欣 Chen, Po-Shin |
|---|---|
| 論文名稱: |
整合TRA與TAM理論探討銀行從業人員對知識分享行為之研究 Integrating TAM and TRA Theory to Discuss the Behavior of Bank Service Personnel toward Knowledge Sharing |
| 指導教授: |
蔡明田
Tsai, Ming-Tian |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 經營管理碩士學位學程(AMBA) Advanced Master of Business Administration (AMBA) |
| 論文出版年: | 2011 |
| 畢業學年度: | 99 |
| 語文別: | 中文 |
| 論文頁數: | 59 |
| 中文關鍵詞: | 理性行為理論 、科技接受模式 、信任 、知識分享 |
| 外文關鍵詞: | Theory of Reasoned Action (TRA), Technology Acceptance Model (ATM), Trust, Knowledge Sharing |
| 相關次數: | 點閱:102 下載:3 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
本研究著重於銀行從業人員知識分享行為研究,旨在探討知識分享有用性、知識分享易用性、信任、知識分享態度、主觀規範、知識分享意圖與知識分享行為之影響關係。在問卷發放與回收部分,本研究有效問卷共271份,有效回卷率為67.75%;最後,研究樣本資料茲採用敘述性統計、因素萃取、信度分析、效度分析以及迴歸分析來驗證各研究變數的影響關係。茲將本研究結果歸納如下所示:
1. 知識分享有用性對知識分享態度有顯著正向的影響。
2. 知識分享易用性對知識分享態度有顯著正向的影響。
3. 信任對知識分享態度有顯著正向的影響。
4. 信任對主觀規範沒有顯著正向的影響。
5. 知識分享態度對知識分享意圖有顯著正向的影響。
6. 主觀規範對知識分享意圖有顯著正向的影響。
7. 知識分享意圖對知識分享行為有顯著正向的影響。
This study mainly focuses on the knowledge sharing behavior of bank service personnel in Taiwan, and to examine the relationships among usefulness of knowledge sharing, knowledge sharing easyof use, trust, knowledge sharing attitude, subjective norm, knowledge sharing intention, and knowledge sharing behavior. A total of 271 responses were deemed usable for the analyses, a 67.75% usable response rate. Finally, the empirical data was analyzed by descriptive statistics, factor analysis, reliability analysis, validity analysis, and apply regression analysis to measure the influence relationships among the variables. The results of this study are summarized as follows:
1. The usefulness of knowledge sharing has significantly positive influence on knowledge sharing attitude.
2. The knowledge sharing easyof use has significantly positive influence on knowledge sharing attitude.
3. The trust has significantly positive influence on knowledge sharing attitude.
4. The trust doesn’t have significantly positive influence on subjective norm.
5. The knowledge sharing attitude has significantly positive influence on knowledge sharing intention.
6. The subjective norm has significantly positive influence on knowledge sharing intention.
7. The knowledge sharing intention has significantly positive influence on knowledge sharing behavior.
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