National Cheng Kung University Electronic Theses and Dissertations

Theory of Reasoned Action19

TRA16

TAM10

theory of reasoned action8

Linear Probability Model7

Theory of Reasoned Action (TRA)7

Technology Acceptance Model6

Theory of Planned Behavior6

Knowledge sharing4

Trust4

Brand Image3

Knowledge Sharing3

Technology Acceptance Model (TAM)3

Theory of reasoned action3

trust3

Conformity2

Facebook2

Smartphone2

knowledge sharing2

structural equation model (SEM)2

Combined Technology Acceptance Model and the Theory of Planned Behavior1

APP1

Absorptive capacity1

Affective events theory1

Altruism1

Anticipated reciprocal relationship1

Anticipated reciprocal relationships1

Attitude (toward the act/knowledge sharing)1

Auditor1

Authoritarian leadership1

Behavioral Intentions1

Brand Loyalty1

Brand image1

CSR1

Channel richness1

Chronic Disease1

Cloud Application1

Cloud Computing1

Cloud Services1

Competent support1

Computer Self-efficacy1

Copayment policy1

Corporate Social Responsibility1

Coupons1

Credit loans1

EViews1

Ease Use of Web1

Electronic Control Unit1

Environment1

European sovereign debt crisis1

Fault Tree Analysis (FTA)1

Financial tsunami1

Functional intraocular lens1

Green Building1

Group buying1

Horticulture1

Incentive1

Information Richness1

Information Search1

Information Security1

Information Technology1

Innovation Diffusion1

Instant Messaging1

Intention to use1

Interdependence1

Interests to consider1

Internet banking1

Kenting Chateau Resort1

Knowledge management.1

KuaKuaYuan1

LED Lamp1

Linear Probability Model ( LPM)1

Linear Probability Model (LPM)1

Long-Term Care Model1

Marketing Channel1

Medical Cosmetology1

Mobile Banking1

Motivation1

Network virtual stores1

Online Shopping1

Organization Climate1

Organizational Culture1

Organizational climate1

Organizational culture1

Organzational Reciprocal1

Organzational Trust1

Outsourcing Cooperation1

Perceived Justice1

Perceived Playfulness1

Perceived Value1

Perceived ease of use1

Perceived playfulness1

Perceived usefulness1

Personality Traits1

Price1

Price Consciousness1

Product Price1

Purchase Intention1

Purchase intention1

Purchasing Attitude1

Purchasing Intention1

Purchasing Subjective Norm1

Railway level crossing accident1

Real Estate Actual Transaction Price Inquiring System1

Reasoned Action Theory1

Reasoned Action Theory (TRA)1

Relationship Marketing1

Relationship Quality1

Relative advantage1

Reputation at Internet1

SDT1

SEM1

SET1

Sales Promotion1

Self-Efficacy1

Self-directed learning1

Site Features1

Social Capital1

Social Defense1

Social Software1

Social network1

Social trust1

Strength of ties1

Structural Equation Model（SEM）1

Structure Equation Modeling1

Structure Equation Modeling (SEM)1

Subjective Norms1

Subjective norm1

Supervisor support1

Supervisor’s Support1

System Use1

TRA (Theory of Reasoned Action)1

Tainan City1

Technology Acceptance Model (ATM)1

Telecom Operators1

The Head of Perception Support1

The Theory of Reasoned Action1

Theory of Planned Behavior (TPB)1

Theory of Reasoned Action(TRA)1

Theory of Reasoned Action, TRA1

Theory of the Reasoned Action, TRA1

Traffic Accident Information System1

Transaction Cost1

Usefulness of Web1

User Trust1

Using Behavior1

Value Evaluation1

Vehicle Maintenance1

Violation behaviors1

attitude of knowledge share1

auditor1

biometric technology1

characteristic of website1

collaboration1

consumer attitude1

cost of hiring1

ethical decision-making1

existing stock of knowledge1

feng-shui environment1

foreign worker1

green building material1

hiring behavior1

hiring of beneﬁcial result1

hiring of experience1

house purchase behavior1

house-land1

intention of knowledge share1

internet channel1

knowledge share1

knowledge sharing attitude1

knowledge sharing behavior1

knowledge sharing intention1

media credibility1

media influence1

online purchase behavior1

online tourism1

organizational citizenship behavior1

organizational trust1

personal straits1

personality traits1

price consciousness1

private brand1

rational behavior theory1

real estate1

reasoned action theory1

sales1

shanzhai mobile phones1

social network1

student ticket1

subjective norm1

switch cost1

technology acceptance model1

technology acceptance model (TAM)1

theory of reasoned action (TRA)1

transferring attitude1

transferring behavior1

value consciousness1

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1	Study on the students purchase student tickets to the selection of airlines-The case of outbound to the United States / Executive Master of Business Administration (EMBA) /101/ Master Author: Lo, Chung-Ham Advisor: Tsai, Ming-Tien 　 The tourism industry is smokeless industry. Today, the World has become a global village and trie... Clicks: 232 Downloads: 16 Add to list
2	The Research of Financial Information Using Behavior of News Audiences---Based on Theory of Reasoned Action This full text is not authorized to be published.AA / Executive Master of Business Administration (EMBA) /100/ Master Author: Cheng-Tsung-Lee, Advisor: Tsai, Ming-Tien 　 Investment and finance are the two issues that Taiwan investors concern very much. Thus, the read... Clicks: 241 Downloads: 0 Add to list
3	The Key Factor that Affect Consumers Decides to Stay in The Original Dealership to Maintance Their Cars: Using Chocholate Moto. Co. Ltd as An Example This full text is not authorized to be published.AA / Executive Master of Business Administration (EMBA) /103/ Master Author: HO, Dung-Chieh Advisor: Kang, Hsin-Hong 　 Extended Abstract The Factors Affect the Consumers’ Decisions on Maintenance Vehicles at The Bra... Clicks: 295 Downloads: 0 Add to list
4	An Empirical Study of Behavior of Using Mobile Instant Messaging– Based on the Theory of Reasoned Action / Executive Master of Business Administration (EMBA) /102/ Master Author: Yang, Shang-Ju Advisor: Tsai, Huei-Ting 　 Mainly based on the Theory of Reasoned Action (TRA) to study the behavioral influence on using mo... Clicks: 235 Downloads: 11 Add to list
5	The Effects of Basic Psychological Needs on Actual Behavior for Knowledge Provider in Knowledge Sharing: focused on R&D Employees of Taiwan High-tech Industries / Department of Business Administration (on the job class) /96/ Master Author: Wu, Hui-ling Advisor: Tsai, Ming-tien 　 Social ecologist Peter F. Drucker had predicted in 1999 that the major management challenges for ... Clicks: 297 Downloads: 5 Add to list
6	A Study of the Impact of Brand Image and Sales Promotion on Consumer Purchasing for Agricultural Products Store - An Example of KuaKuaYuan / Executive Master of Business Administration (EMBA) /99/ Master Author: Chiu, Mu-Cheng Advisor: Tsai, Ming-Tian 　 This research investigates the impact of brand image and sales promotion on consumer purchasing b... Clicks: 318 Downloads: 6 Add to list
7	Exploring the Factors Influencing Intention to Use of Facebook －A Perspective of Theory of Reasoned Action / Institute of International Business /98/ Master Author: Chang, Chih-Hsiu Advisor: Tsai, Ming-Tien 　 With the era of Web 2.0, social network services (SNS) have become more and more popular. It is n... Clicks: 317 Downloads: 7 Add to list
8	An Empirical Study of Behavioral Intention of Using Internet Banking – An Application of the Technology Acceptance Model / Department of Business Administration /100/ Master Author: Yeh, Ho-Chin Advisor: Tsai, Ming-Tien 　 Because of the Internet become matures, more and more services or products are service or sa... Clicks: 316 Downloads: 37 Add to list
9	Acceptance Attitude of Consumers toward Biometrics Technology Applied in Finance Industry This full text is not authorized to be published.AA / Department of Business Administration /104/ Master Author: Hsu, Sheng-Kai Advisor: Chuang, Shuang-Shii 　 The objective of this research was to investigate consumer acceptance attitude towards biometric ... Clicks: 259 Downloads: 0 Add to list
10	Intergrating Theory of Reasoned Action, Organizational Environment and Product Price – An Empirical Study of Consumer’s Behavioral Intension of Medical Cosmetology / Executive Master of Business Administration (EMBA) /99/ Master Author: Wang, Cheng-Kun Advisor: Tsai, Ming-Tien 　 Medical cosmetology market has gained the most growth in recent decade, while this particular pro... Clicks: 350 Downloads: 14 Add to list

Basic Search / Search Result

Study on the students purchase student tickets to the selection of airlines-The case of outbound to the United States

The Research of Financial Information Using Behavior of News Audiences---Based on Theory of Reasoned Action

The Key Factor that Affect Consumers Decides to Stay in The Original Dealership to Maintance Their Cars: Using Chocholate Moto. Co. Ltd as An Example

An Empirical Study of Behavior of Using Mobile Instant Messaging– Based on the Theory of Reasoned Action

The Effects of Basic Psychological Needs on Actual Behavior for Knowledge Provider in Knowledge Sharing: focused on R&D Employees of Taiwan High-tech Industries

A Study of the Impact of Brand Image and Sales Promotion on Consumer Purchasing for Agricultural Products Store - An Example of KuaKuaYuan

Exploring the Factors Influencing Intention to Use of Facebook －A Perspective of Theory of Reasoned Action

An Empirical Study of Behavioral Intention of Using Internet Banking – An Application of the Technology Acceptance Model

Acceptance Attitude of Consumers toward Biometrics Technology Applied in Finance Industry

Intergrating Theory of Reasoned Action, Organizational Environment and Product Price – An Empirical Study of Consumer’s Behavioral Intension of Medical Cosmetology

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