| 研究生: |
柳鴻祥 Liu, Hong-Shang |
|---|---|
| 論文名稱: |
服務主導邏輯之價值共創與病患滿意度之關係— 護理之家之實證研究 Value Co-Creation of Service dominant Logic: An Empirical Evidence on Nursing Home Service |
| 指導教授: |
黃瀞瑩
Huang, Ching-Ying |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 經營管理碩士學位學程(AMBA) Advanced Master of Business Administration (AMBA) |
| 論文出版年: | 2018 |
| 畢業學年度: | 106 |
| 語文別: | 中文 |
| 論文頁數: | 73 |
| 中文關鍵詞: | 服務主導邏輯 、價值共創 、滿意度 |
| 外文關鍵詞: | service dominant logic, value co-creation, satisfaction |
| 相關次數: | 點閱:121 下載:3 |
| 分享至: |
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簡 介
服務主導邏輯是主張以顧客為中心, 認為在服務網絡中, 顧客的價值共創會在施予服務者與顧客的彼此互動完成。本研究是以服務主導邏輯之觀念來驗證南部某醫院附設之護理之家在醫療照護過程中,病患家屬與醫護人員溝通互動和資訊整合的過程,以達到價值共創的結果。
個案與研究方法
本研究是以南部某醫院附設之護理之家的病患及家屬為研究對象,藉由文獻探討,發放問卷及回收後,經由SPSS作統計分析及根據分析結果,探討本研究四大構面: 1.溝通互動,2.資訊蒐集,3.資訊整合及4.價值共創-- 滿意度。
結果與結論
研究結果發現,南部某醫院附設之護理之家的病患及家屬經由較多且適當的溝通互動、資訊蒐集和資訊整合對價值共創 —滿意度的表現越好
Service dominant logic emphasizes the concept of cutomer-centric and value co-creation through customer service network by the interaction with easy other and
resource integration activities. Our purpose of study is to verify the interaction between residents of nursing home and their family and doctors with caregivers by the theory of service dominant logic, and how the residents of nursing and their family integrate the information resources to co-create value tin the process of health care services in nursing home.
The target person of this study includes residents of nursing home and their family in one hospital of south Taiwan. Four aspects are evaluated: (1) interactive communication between residents of nursing home and their family and doctors with health caregivers,(2) information gatheraing,(3)information integation,(4)value co-creation-satisfaction.
The results showed that more interaction, higher information integration and information gathering, correlated with higher satisfaction.
To conclude,more interactive communication, higher information gathering and integration, will related to higher satisfaction with value-co-creation. The result conform to the concept of service dominant logic: actors create value by interactive communication and integration of resources.
外文部份
Barile, S., M. Saviano and F. Polese (2014). "Information asymmetry and co-creation in health care services." Australasian Marketing Journal (AMJ) 22(3): 205-217.
Canhoto, A. I., S. Quinton, P. Jackson and S. Dibb (2016). "The co-production of value in digital, university–industry R&D collaborative projects." Industrial Marketing Management 56: 86-96.
Chen, C.-F. and F.-S. Chen (2010). "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists." Tourism management 31(1): 29-35.
Chen, K. Y., C. M. Yang, S. H. Tsai, H. Y. Chiou, M. R. Lin and W. T. Chiu (2012). "Medical malpractice in Taiwan: injury types, compensation, and specialty risk." Academic emergency medicine 19(5): 598-600.
Cherlin, E., T. Fried, H. G. Prigerson, D. Schulman-Green, R. Johnson-Hurzeler and E. H. Bradley (2005). "Communication between physicians and family caregivers about care at the end of life: when do discussions occur and what is said?" Journal of palliative medicine 8(6): 1176-1185.
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中文部分
吳萬益 (2011). "企業研究方法 (四版). 臺北: 華泰文化事業股份有限公司."
林安亮 (2016). 服務主導邏輯與客戶任務之探索性研究, 成功大學.
張溫鷹 (2010). 牙科病患對醫療告知的認知研究:以大台中地區為例, 臺北醫學大學.
廖韋淳, 邱立安 and 岳修平 (2012). "鄉村地區老年人健康資訊需求與尋求行為之研究." 圖書資訊學刊 10(1): 155-204.
廖素瑄 (2016). 服務主導邏輯觀點之價值共創 : 居家照顧服務實證研究, 民105.
劉淑娟 (1999). "罹患慢性病老人生命態度及生活滿意度之探討." 護理研究 7(4): 294-306.
謝姿怡 (2015). 服務主導邏輯觀點之價值共創:孕產婦醫療照護之實證研究, 成功大學.
鍾國謀 (2014). 服務主導邏輯觀點之醫師與病患的價值共創-以醫師的社會角色為調節因子, 成功大學.
闕素華 (2013). 長壽之後的養老建構與社會支持網絡, 臺北大學.
嚴玉華 and 方世杰 (2014). "資訊揭露透明度與醫院治理效能:一代健保與二代健保比較研究." 台灣公共衛生雜誌 33(2): 131-147.
圖書部分
池熙睿譯(2016),服務主導邏輯,中國生產力出版
社團法人台灣服務科學學會著(2015) ,服務科學,前程文化事業有限公司
梁亞文等著(2016),長期照護機構管理,華杏出版股份有限公司
網路部份
MBA智庫 網路搜尋
行政院核定《長照十年計畫》
校內:2022-12-14公開