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    1

    Influences of the Emotional Appeals and product-cause fit on Cause-Related Marketing

    2

    The influence of brand image and endorser on consumers' purchase intention-the mediation effect of consumer empowerment and product knowledge
    Internet public:
    2026-07-16 AA

    3

    Exploring the impact of sub-brand service quality on customer satisfaction-Using the image of the parent brand as a moderating variable

    4

    Purchasing Intention of Commercial Long-term Care Insurance: The Perspective of Protection Motivation Theory

    5

    Applying the Theory of Task-Technology Fit Model to Explore Behavior of Using Fresh Groceries Delivery Service : The Case Study of foodpanda

    6

    The impact of consumer's disclosure intention on their privacy concern-applying information sensitivity and monetary compensation as experimental factors
    Internet public:
    2026-08-02 AA

    7

    Applying conjoint analysis to discuss the factors of the user's experience on mobile shopping interface
    Internet public:
    2026-07-16 AA

    8

    How to Enhance the Performance of the Customer Experience in the Franchising system? The Paradox of Autonomy

    9

    Exploring the Impact of Late Arrival Patient on the Appointment System by Using System Simulation – Taking Orthopedic Outpatient Clinic as an Example

    10

    Value Co-Creation of Service dominant Logic: An Empirical Evidence on Nursing Home Service
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