本研究旨在探討產品價值、服務品質、認知價值對顧客滿意度與顧客忠誠度之影響，以機電產業為例。本研究總共發出360份問卷，回收的有效樣本為339份。本研究的資料分析方法是以敘述性統計分析做樣本資料的結構分析，以因素分析萃取各構面的主要因素及進行信度檢定，再以結構方程模式分析探討各變數之間的關係。最後，以差異性分析探討不同屬性變數對各構面因素之差異影響。本研究主要結論如下:
1.服務品質對顧客滿意度有顯著的正向影響
2.認知價值對顧客滿意度有顯著的正向影響
3.顧客滿意度對顧客忠誠度有顯著的正向影響
4.服務品質會透過顧客滿意度的中介作用，間接影響顧客忠誠度。
5.認知價值會透過顧客滿意度的中介作用，間接影響顧客忠誠度。
6.產品價值、服務品質、認知價值、顧客滿意度與顧客忠誠度等構面會隨個人
屬性的不同而有部分差異。

This research aims at studying the effects of product value, service value, and perceived value on customer satisfaction and customer royalty, while focusing on the electromechanical industry as an example studying domain. The research sends out 360 questionnaires and receives 339 effective sample returns. The data analysis method in this research uses descriptive statistic analysis to do the structure analysis of the ensample data. Factor analysis is used to extract the main key factors of every aspect and to proceed to do the reliability analysis. Then structural equation model analysis is used to study the relations of the variables. Then, finally, variance analysis is used to study the variance effects of different attribute variables on the aspect factors.
The main conclusions of this research are:
1.The service quality has very obvious positive effects on customer satisfaction.
2.The perceived value also has obvious positive effects on customer satisfaction.
3.The customer satisfaction has obvious positive effects on customer royalty.
4.The service quality, through the intermediary influence of customer satisfaction,
has some indirect effects on customer royalty.
5.The perceived value, also through the intermediary influence of customer satisfaction, has some indirect effects on customer royalty.
6.Every aspects of product value, service quality, perceived value, customer satisfaction, and customer royalty all shows some variations because of customers’ different personal attributes.

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