| 研究生: |
范氏梅香 ThiMaiHuong, Pham |
|---|---|
| 論文名稱: |
On the Process of E-payment Adoption in Vietnam On the Process of E-payment Adoption in Vietnam |
| 指導教授: |
林清河
Lin, Chin Ho |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 國際經營管理研究所碩士班 Institute of International Management (IIMBA--Master) |
| 論文出版年: | 2009 |
| 畢業學年度: | 97 |
| 語文別: | 英文 |
| 論文頁數: | 97 |
| 外文關鍵詞: | Technology Acceptance Model, Perceived Ease of Use, Perceived Usefulness, E-payments Use, Perceived Risk, Information on E-payments |
| 相關次數: | 點閱:94 下載:2 |
| 分享至: |
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With the development of IT, e-commerce and international trade, e-payment becomes an indispensable payment trend in a modern society. E-payment has been developed and introduced in many developed countries for a long time, but it is still the phase of developing in Vietnam. E-payment in Vietnam has been applied for more than 10 years, marking a significant development in recent years, in which personal innovativeness should be mentioned as an impulse factor. Therefore, the primary purpose of this study is to examine the factors affecting to the adoption of e-payment using in Vietnam and use personal innovativeness as a moderator to those relationships.
The study based on the Technology Acceptance Model (TAM) with two important factors: perceived ease of use and perceived usefulness, along with two other factors: perceived risk and information on e-payment system, and those factors are predicted to have huge impact on the e-payment adoption in Vietnam. The study uses a quality approach to survey 370 Vietnamese users in two main cities Hanoi and Ho Chi Minh. The results support almost hypotheses, however, the role of personal innovativeness as a moderator does not clearly, but it defines that personal innovativeness in IT tends to effect directly on e-payment use more than moderator effect that is out of our predicted. This study exploits and analysis the process of e-payment adoption in Vietnam, a developing country case. We expect to provide bankers and government with more information about the adoption of e-payment in Vietnam. Discussions and suggestion are explained the results in research and practice.
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