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    1

    The Utility Model of Perceived Value and Perceived Risk: A Case in Automobiles Purchase Decision

    2

    A Study on the Usage Intention for Internet of Vehicles

    3

    Applying the Theory of Consumption Values on the Purchase Intention of Wearable Device
    This full text is not authorized to be published.AA

    4

    The Study of Consumer Intention of Adopting the Situation Interactive Treadmill

    5

    Purchasing Behavior of Group Insurance:An Exploratory Study

    6

    A Study on Adoption of Digital Banking -Based on UTAUT Model

    7

    An fMRI Study of the Stereotype of Online Auction Influencing the Levels of Perceived Purchasing Decision-making Risk for Consumers

    8

    A Study of Consumer’s Behavioral Intention on Electric Scooters Based on the Theory of Planned Behavior
    This full text is not authorized to be published.AA

    9

    How Brand Affects Purchase Intention: Evidence From the Financial Industry
    This full text is not authorized to be published.AA

    10

    Using Technology Acceptance Model to Explore Taiwanese People’s Intention to Purchase Automobiles with Adaptive Cruise Control System