數位時代裡,越來越來博物館使用社群媒體與觀眾溝通,除了宣傳外同時也與觀眾建立關係，而網路提供大眾一個新的發聲管道，使得觀眾不再只是被動的接受者,同時也是內容的創作及傳播者，本研究主要探討使用者自製內容（UGC）對於不同觀眾觀看及詮釋影響，而在此研究中研究者以專業背景以及博物關參觀頻率將觀眾分為專業觀眾，經常性觀眾及偶發性觀眾，另外還有展覽前觀看UGC及展覽後觀看UGC的分類做為比對 。
本研究以安妮與阿嬤相遇作為個案分析，以訪談觀眾及資料收集分析主要方法，而經過研究發現，這些使用者生成內容（UGC）主要為對展覽內容的反饋，對被展示對象同情以及打氣還有對策展團隊的感謝及鼓勵，另外還有少數針對展覽本身的批判觀點。而在觀眾觀看經驗及詮釋影響的訪談中，發現參觀前使用者自製內容（UGC）對觀眾的影響為觀眾會照著UGC文字建構中的想像去尋找觀看目標，也會特別注意及質疑策展策略合理性。另外在參展中觀看時會聯想到從UGC延伸出來的內容，因而對展覽內容有更加深的了解。 參觀後觀看使用者生成內容(UGC)則會注意到之前忽略掉的訊息，因而提升再次觀展的興趣。另外經過研究發現，使用者自製內容(UGC)可以是博物館經驗模式的變數之一:在個人脈絡上，用戶生成內容形塑出看展前對於展覽文本及設計的期待;社會脈絡裡頭，UGC所組成的網路詮釋社群也影響觀眾的展覽經驗;而在環境脈絡裡頭，對於展示設計的專注度及理解也因UGC而有所補充及增加。

In the digital age, more and more museum use the social media to communicate and develop the audiences. Not only to promote the museum, but also invite the visitor to participate. The visitor is no longer just the viewer or the message-receiver, the user generated content(UGC) transforms them into active participants. This research aims to discuss the impact of the UGC to the visitor, the visitor is divided as three groups (professional visitor, frequent visitor, occasional visitor) on the basis of the museum literacy and visiting frequency, all the three groups divide as preview group and post-visit group based on the time seeing the UGC.
Case study through interviews is conducted as research methods. Case is chosen as the《Anne and Ama》exhibition to demonstrate the implementation of UGC. It is found that the preview group would look for the viewing target according to the imagination by the construction of the UGC and focus on the rationality of the curatorial strategy; the UGC not only provides the post-visit group new perspective understanding the exhibition content but also arouses their interest to see again. According to the data analysis, the UGC could be a variable in the interactive experience model. In terms of the personal context, the UGC shapes the expectation for the exhibition narrative and design; the online UGC community also affect the exhibition experience in the sociocultural context; the UGC increases the understanding and the concentration of the exhibition display

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