網際網路的出現改變人的生活模式，將其社交場所從實體空間漸漸轉移至虛擬空間之上，在這樣的背景之下，網路已經成為生活不可或缺的同時，建立網路上的個人檔案已經成為一個新的潮流。近年來Facebook使用者人數逐漸增加，各項資料都顯示Facebook已成了世界上最熱門的社群網路社群站台。眾多的使用者在Facebook上分享他們的個人資訊，翻開過去許多研究仍然大多以社群網站的資訊、產品、系統和服務品質為研究之議題中心來探討使用者的滿意度和持續使用意向，而對於使用者本身的意圖著墨甚少。
本研究主要以使用者觀點出發，探討以計劃行為描述之個人的態度、主觀規範、知覺行為，輔以網路行為建構出相關構面，討論會影響個人開放網路個人檔案相關因素之研究。最後，本研究發現使用者會因「性別」、「年齡」、「教育程度」、「每月收入」、「職業」的不同而對於開放的意圖有顯著差異。在研究相關構面之中，參考群體也就是同儕群眾，對於使用者開放的意圖影響最大；使用者本身的網路能力對於開放意圖並沒有影響，網站相關機制本身是對意圖有影響，但是當與風險放在一起時，會藉由風險去影響到使用者開放的意圖。

The emergence of Internet changing people's lifestyle, its social networking site gradually shift from physical space to virtual space above, in this context, the Internet has become indispensable to life at the same time, the establishment of personal files on the network has become a new trend. In recent years, increasing the number of Facebook users, the data have shown that Facebook has become the world's most popular social networking community site. A large number of users on Facebook to share their personal information, opened in the past many researches are still mostly the community web site of the information, products, systems and service quality issues to investigate the user satisfaction and continued use intentions.
This research focuses on the user point of view, description of planned behavior to explore the personal attitudes, subjective norms, perceived behavior, combined with the network behavior of construct-related dimensions, to discuss individual factors of the personal network files. Finally, this research found that users due to "gender"," age", "education ", "monthly income ", "occupation" of the different intentions for opening up personal network files. Among the relevant dimensions in the research, the reference peer group is the greatest impact to make people open personal network files or not.The user's own network capacity does not affect the intention. Website trust mechanisms influence behavioral intentions, But when put it with the risk, it will affected by the risk to the user's intent.

一、中文部份：
1.王俊程、李宜昌、洪銘建(2002)，隱私市場－數位商品分享之價值。
2.毛政仁(2010)，網路口碑與沉迷經驗對線上遊戲持續使用意圖之研究-以科技準備
度為干擾變數。
3.江嘉軒(2007)，虛擬社群網站使用動機與社會臨場感研究。
4.朱惠中(2006)，影響網路書店購買意圖之實驗室研究。
5.林東清、孫培真、徐景智(2000)，影響資訊系統使用者抗拒行為之原因：
以計劃行為理論為基礎之整合研究。
6.林心慧(2002)，網站信任、網站體驗與網站忠誠度之影響路徑：結構方程式。
7.林季謙(2003)，不同網路能力、人格特質與人際關係中小學生對網路成癮的影響。
8.林武德(2002)，網路購物意願影響因素之研究－以北京、台北在職學生為例。
9.柯維琳(2005)，網路拍賣之知覺風險、風險管控措施、信任與購買意向間關係之研
究。
10.洪緯典、林希偉(2006)，個人信任傾向對網站信任及忠誠度建立之干擾效果。
11.張純甄(2007)，以網路訊號建立搜尋性與經驗性產品網站之信任。
12.梁媛穎(2007)，社會交友網站－以Friendster.com、Facebook.com、Myspace.com
為例。
13.許鳳玲(2009)，網際網路上的認證標章之探討。
14.黃智強(2000)，影響採用網路購物因素之研究－以網路書店為例
15.曾志文(2006)，以社會資本觀點探討使用者參與部落格行為之研究。
16.黃海榮(2009)，信任 (Trust)的建構與 網上拍賣 (Online Auction) 。
17.曾則翔(2007)，Web2.0社群網站滿意度之研究。
18.莊珮君(2007)，知覺風險對網路購買行為影響之研究－以東勢鎮農會網站為例。
19.楊淑夏(2008)，計畫行為理論運用於網路使用行為之研究-以台中縣某校高職生為
例。
20.趙顯彰(2004)，指紋資料庫與隱私權之保障。
21.歐蓁瑛(2005)，態度與主觀規範對行為意圖之影響研究－以壽險業為例。
22.董彥欣(2009)，以TPB與社會資本觀點探討影響使用社群網站意圖之因素：以
Facebook為例。
23.陳美樺(2007)，網路推薦訊息類型對消費者信任、知覺風險、知覺品質以及對購
買意願之影響。
24.閻瑞彥、周嘉俊(2009)，網站服務品質、商店形象、信任、知覺風險對顧客忠誠
度影響之研究－以電子商店為例。
25.陳建源(2009)，制度信任、認知有用性、認知易用性對消費者使用意圖之影響—
以行動商務為例。
26.賴冠名(2010)，使用者資訊隱私顧慮和網站隱私機制對信任的影響—以
Facebook台灣使用者為例。
27.蔡璞、蔡青姿(2006)，網路購物在知覺風險模式之建構。知覺風險與顧客忠誠度
之關係—以台灣證券業為例。
28.蔡繼正(2007)，社會網路服務網站的利益－以Facebook為例。
29.蔡岳吟(2007)，以價值網路觀點探討Web2.0平台價值創造－以Facebook社群網
站為例。
30.戴麗紅(2006)，運用結構方程模式探討品牌權益、服務品質、關係品質、知覺風
險與顧客忠誠度之關係—以台灣證券業為例

二、英文部份：
1. Ajzen, I.(1989), “Attitude structure and behavior”, In A. R. Pratkanis, S. J. Breckler & A. G. Greenwald (Eds.), Attitude structure and function, lawrence erlbaum associates (pp. 241-274), NJ: Hillsdale.
2. Ajzen, I.(1991), “The theory of planned behavior”, Organizational Behavior and Human Decision Processes, 50., 179–211.
3. Ajzen, I., and Fishbein, M.(1980), Understanding attitudes and predicting social behavior, NJ: Prentice Hall.
4. Ajzen, I., and Madden, T. J.(1986), “Prediction of goal directed behavior: Attitudes,intentions and perceived behavioral control”, Journal of Experimental Social Psychology, 22., 453-474.
5. Ba, S.(2001), “Establishing online trust through a community responsibility system”, Decision Support System, 31. 3., 323-336.
6. Boyd, D. M., and Ellison, N. B.(2008), “Social Network Sites: Definition, History and Scholarship”, Journal of Computer-Mediated Communication,13,21.
7. Brisson, D.(2009), Testing the relationship of formal bonding, informal bonding, and formal bridging social capital on key outcomes for families in low-income eighborhoods, Western Michigan University.
8. Bourdieu, P.(1986), “The forms of capital”, In J. G. Richardson (Ed.), Handbook of theory and research for sociology of education(pp.252-253), New York: Greenwood.
9. Culnan, M.J. and Armstrong, P.K. (1999), “Information privacy concerns, procedural fairness, and impersonal trust: An empirical investigation,” Organization Science, 10(1), , pp.104-115 .
10. Chang, M. K.(1998), “Predicting unethical behavior: A comparison of the theory of reasoned action and the theory of planned behavior”, Journal of Business Ethics, 17. 16., 1825-1834.
11. Coleman, J. S.(1988), “Social capital in the creation of human capital”, American Journal of Sociology, 95., 95-120.
12. Dearstyne, B. W.(2005), “Blogs: The new information revolution”, The Information Management Journal, 39. 5., 38-44.
13. Ellison, N. B., Steinfield, C., and Lampe, C.(2007), “The benefits of Facebook friends: Social capital and college students' use of online social network sites”, Journal of Computer-Mediated Communication, 12. 4., article 1.
14. Fishbien, M., and Ajzen, I.(1975), Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, Addison-Wesley.
15. Fried, C.(1968), “Privacy,” Yale Law Journal ,77, p475-493.
16. Granovetter, M. S.(1982), “The strength of weak ties: A network theory revisited”, In P. V. Mardsen and N. Lin (Eds.), Social structure and network analysis (pp. 105-130), CA: Sage Publications.
17. Gavison, R.(1980) “Privacy and the limits of law,” Yale Law Journal, 89(3), p421-471.
18. Hoffman,D.L , Novak,T.P. and Peralta ,M.(1999),”Building consumer trust online,” Association for Computing Machinery, Communications of theACM, New York, 42(4), p80-85
19. Introna, L. D.(1997), “Privacy and the Computer: Why we Need Privacy in the Information Society,” Metaphilosophy 28(3), 259-275.
20. Introna L. D. and Pouloudi A.(1999),”Privacy in the information age: Stakeholders, interests and values ,” Journal of Business Ethics, 22(1), p.27-38.
21. Igbaria, M., Iivari, J., and Maragahh, H.(1995), “Why do individuals use computer technology? A Finnish case study”, Information and Management, 29., 227-238.
22. Johnson M.(1999), “Big Brother brouhaha ,” Computerworld; 33 (5), p32 Klobas, J. E.(1995), “Beyond information quality: Fitness for purpose and electronic information resource use”, Journal of Information Science, 21. 2., 95-114.
23. Kang, H., Hahn, M., Fortin, D. R., Hyun, Y. J., and Eom, Y.(2006), “Effects of perceived behavioral control on the consumer usage intention of E-coupons”, Psychology and Marketing, 23. 10., 841–864.
24. Kavanaugh, A., Reese, D., Carroll, J., and Rosson, M.(2005), Weak Ties in Networked Communities, Routledge.
25. Krol C.(1999),“Consumers reach the boiling point over privacy issues,” Advertising Age, 70(13), 29,
26. Kwon, K., and Onwuegbuzie, A. J.(2005), “Modeling the factors affecting individuals’ use of community
27. Lin, H. F.(2006), “Understanding behavioral intention to participate in virtual communities”, Cyberpsychology and Behavior, 9. 5., 540-547.Liaw, S. S., 2004, “The theory of planned behavior applied to search engines as a learning tool”, Journal of Computer Assisted Learning, 20., 283–291.
28. Lim, H., and Dubinsky, A. J., 2005, “The theory of planned behavior in E-commerce:Making a case for interdependencies between salient beliefs”, Psychology and Marketing, 22. 10., 833–855.
29. Laudon, K.C.(1986), Dossier Society, New York: Columbia University Press, Laudon, K.C.(1996),” Markets and privacy,” Association for Computing Machinery, Communications of the ACM, New York, 39(9),p92-119.
30. Lawrence A West Jr.(2000),” Private markets for public goods: Pricing Strategies of online database vendors,” Journal of Management Information Systems, 17(1), pg. 59. MIYOSHI, N., and STENNING, K., 2008, Networking, Knowledge and Community Capacity Development.
31. Meeks, B. N.(1999), ”The privacy hoax,” Association for Computing Machinery, Communications of the ACM, New York, 42(2),pp.17-19.
32. Putnam, R. D., 1993, Making democracy work: Civic traditions in modern Italy,Princeton university press.
33. Putnam, R. D., 2000, Bowling Alone, Simon and Schuster.
34. Rannie, K., and Craig, D., 1997, “Adolescent females' attitudes, subjective norms, perceived behavioral control, and intentions to use latex condoms”, Public Health Nursing, 14. 1, 51-57.
35. Rau, P.-L. P., Gao, Q., and Ding, Y., 2008, “Relationship between the level of intimacy and lurking in online social network services”, Computers in Human Behavior.
36. Rheingold, H., 1993, The virtual community: homesteading on the electronic frontier, Haper Perennial.
37. Schifter, D. E., and Ajzen, I., 1985, “Intention, perceived control, and weight loss: An application of the theory of planned behavior”, Journal of Personality and Social Psychology, 49. 3., 843-851.
38. Sheppard, B. H., Hartwick, J., and Warshaw, P. R., 1988, "The theory of reasoned action: A meta-analysis of past research with recommendations and future research", Journal of Consumer Research, 15, 325-343.
39. Thibau, J. W., and Kelley, H. H.(1978),”The Social Psychology of Group”；New York : Wiley Van Den Haag, E.(1971),”On Privacy,” Nomos, 13,p147-153.
40. Williams, D., 2006, "On and off the net: Scales for social capital in an online era", Journal of Computer-Mediated Communication, 11. 2., Article 11.
41. Walseth, K., 2008, "Bridging and bonding social capital in sport – experiences of young women with an immigrant background", Sport, Education and Society.
42. Wang H., Lee M., and Wang C.(1998), ”Consumer privacy concerns about Internet marketing,” Communication of ACM ,41(3), p63-70.
43. Westin, A.(1967), Privacy and Freedom, Atheneum, New York, networks: A theoretical explanation of community-based information and communication technology use”, Journal of the American Society for Information Science and Technology, 56. 14,, 525–1543.