金融海嘯讓全球金融版圖重組，原來「大並不代表不會倒」，雖然台灣金融業並未在此事件中受到嚴重衝擊，但因目前產業環境面臨「過度擁擠」、「利差微薄」的情況，未來若要增加獲利，提升競爭力，勢必要佈局區域、朝向全球化、國際化發展。兩岸金融監理合作備忘錄(MOU)已經簽訂，大陸市場是金融業的新機會，東南亞等新興市場的獲利也不容小覷，但新市場雖然充滿了商機，也將會是很大的挑戰。要走出台灣，拓展新市場，自身一定要夠大也要夠強，然而要能有夠強夠大的優勢，知識是企業成功經營的重要關鍵。
台灣金融業數十年以來所發展的成功經驗及累積的知識資源，若能藉由知識分享的移轉及傳承至新市場，並加以發揮、運用達到服務創新，將使企業國際化目標之達成。因此，對金融業管理階層而言，如何建立有效的知識分享機制，誘發員工自發性的知識分享，是刻不容緩的。本研究將以金融業員工的對象，探討吸收能力、組織氣候與社會資本對知識分享與服務創新的影響。
本研究問卷以金融業員工為對象，共計發放350份問卷，並以因素分析、信度分析、迴歸分析、整體模式分析等統計方法進行資料分析驗證，實證分析結果如下：
一、吸收能力對知識分享意圖有正向顯著影響。
二、組織氣候對知識分享意圖有正向顯著影響。
三、社會資本對知識分享意圖有正向顯著影響。
四、知識分享意圖對知識分享行為有正向顯著影響。
五、知識分享行為對服務創新有正向顯著影響。
六、知識分享意圖透過知識分享行為的中介效果對服務創新有正向顯著影響。
七、不同的人口統計變數在吸收能力、組織氣候、社會資本、知識分享意圖、知識分享行為與服務創新有顯著差異。

The global financial tsunami restructured the domain of the financial . "Big company" does not mean that it will not fail forever,although taiwan's financial industry had not been seriously affected in this incident,but the industry is facing a "over-banking"、" less-profit " situation. In order to increase profits and enhance competitiveness in the future, companies are bound to layout a regional、globalizational and international development.The Memorandum of Understanding (MOU) has been signed,the mainland-market is a new opportunity for taiwan’s financial industry,also the southeast asia market and other emerging markets that its profits can not be ignored. Even though there are full of business opportunities in new markets,it will also have a the big challenge.In order to expand from Taiwan,develop new markets, companies must be posting and stronger.However, to be a successful company that knowledge is the key point.
Taiwan has successful financial-developing experiences and accumulated -knowledge resources in these several years. If they can be transferred and transmited by knowledge–sharing in new markets,it can help companies to develope service innovation and enable to reach international goals.Therefore,for the managers of financial company how to establish a effective knowledge-sharing mechanism and induce knowledge-sharikng intentions of employees spontaneously are urgently necessary.This study is using financial industry as an sample, and researching if the absorptive capacity, organizational climate and social capital of a company will impact on its knowledge- sharing and service innovation .
There are 350 copies of questionnaires and using many statistical methods such as factor analysis, reliability analysis,regression analysis, and analysis of overall model fit , to verify the results are as follows：
1.Absorptive capacity has positive and significant effects on knowledge-sharing intention.
2.Organizational climate has positive and significant effects on knowledge-sharing intention.
3.Social capital has positive and significant effects on knowledge-sharing intention.
4. knowledge-sharing intention has positive and significant effects on knowledge-sharing behavior.
5.Knowledge-sharing behavior has positive and significant effects on service innovation.
6.Knowledge-sharing intention through the mediation of knowledge-sharing behavior has positive and significant effects on service innovation.
7.Different demographic variables have significantly different results in the absorptive capacity,organizational climate,social capital,knowledge-sharing intention, knowledge-sharing behavior and service innovation of a company.

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