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研究生: 李冠屏
Lee, Kuan-ping
論文名稱: 以技術動態性及技術整合為干擾變數探討創業導向對於突破式創新及技術商業化之影響研究
A Contingency Approach toward the Influence of Entrepreneurial Orientation on Breakthrough Innovation and Technology Commercialization: A Study of the Moderating Roles of Technology Turbulence and Technology Integration
指導教授: 陳淑惠
Chen, Shu-Hui
學位類別: 博士
Doctor
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
論文出版年: 2008
畢業學年度: 96
語文別: 英文
論文頁數: 151
中文關鍵詞: 創業導向突破式創新技術商業化技術動態性技術整合性
外文關鍵詞: Entrepreneurial Orientation, Technology Turbulence, Breakthrough Innovation, Technology Commercialization, NPD performance, Technology Integration
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  • 本研究之目的在於從各種不同的角度探討影響創業導向之因素及這些因素間相互影響,並探討創業導向對於創新及技術商業化之影響;過去的研究對於技術動態性及技術整合對於創新及商業化之影響研究已經做了很多,然而對於此兩個變數之干擾效果則仍然不多見。本研究進一步探討這兩項因素對於創業導向、創業、技術商業化之干擾效果,以正在創業或是創業有成之企業家約300名為研究對象,探討其創業團隊之特性,創業團隊之組織學習與組織運作之模式。最後針對創業者對於創業導向對創新、商業化之影響進行探討,探討的過程中,將技術動態性與技術整合性區分為高低兩組,來研究這兩項因素之高低,對於創新及商業化是否具有加速或是減速之效果。研究結果發現技術動態性與技術整合性對於創新及商業化具有加速效果。

    With the ever intensive competition across industries, new product development has been increasingly viewed as strategic weapon for business to maintain long turn competitive edge. New product development (NPD) and commercialization of new technologies help firms streamline production, increase efficiency and revitalize industry life cycle. However, the antecedents of entrepreneurial orientation have been largely ignored. Furthermore, the influence of entrepreneurial orientation on technology commercialization in the NPD process has also caught much attention. Therefore, this study attempts to address these gaps proposes through developing a comprehensive research model which integrates relevant constructs. Through engaging in a series of expert interviews, case studies and questionnaire surveys, the research results confirm the important roles of the antecedents of entrepreneurial orientation from strategic and proclivity dimension. The results indicate that entrepreneurial orientation has significant influence on breakthrough innovation and technology commercialization. Furthermore, technology turbulence and tech-nology integration influence the moderate the influence of entrepreneurial orienta-tion on breakthrough innovation and technology commercialization. The results of this study would be useful and helpful for academics and parishioners to understand and guide entrepreneurial firm in the NPD process.

    CONTENT I LIST OF FIGURES V LIST OF TABLES VI ABSTRACT VIII CHAPTER ONE INTRODUCTION 1 1.1 RESEARCH BACKGROUND AND RESEARCH MOTIVATION 1 1.2 RESEARCH OBJECTIVES 6 1.3 RESEARCH PROCEDURE 7 1.4 THE STRUCTURE OF THE STUDY 9 CHAPTER TWO LITERATURE REVIEW 11 2.1 THEORETICAL BACKGROUND OF THE STUDY 11 2.2 DEFINITION OF MEASUREMENT CONSTRUCTS 14 2.2.1 Strategic Dimension 14 2.2.2 Proclivity Dimension 16 2.2.3 Entrepreneurial Orientation 19 2.2.4 Breakthrough Innovation 22 2.2.5 Technology Commercialization 24 2.2.6 New Product Development Performance 25 2.2.7 Technology Turbulence 26 2.2.8 Technology Integration 27 2.3 HYPOTHESIS DEVELOPMENT 28 2.3.1 The Influence of Market Orientation and Technology Orientation on Learning Orientation 28 2.3.2 The Influence of Learning Orientation on Entrepreneurail Orientation 30 2.3.3 The Influence of Entrepreneurail Team and Organizational Flexibility on Entrepreneurail Resource 31 2.3.4 The Influence of Entrepreneurail Resoruce on Entrepreneurail Orientation 32 2.3.5 The Influence of Entrepreneurail Orientation on Breakthrough Innovation and Technology Comemrcialization 33 2.3.6 The Influence of Breakthrough Innovation and Technology Comemrcialization on New Prodcut Devleopemnt Perforamcne. 35 2.3.7 The Modrating Role of Technology Turbulence on the Relationship between Breakthrough Innovation and Technology Comemrcialization 37 2.3.8 The Modrating Role of Technology Integration on the Relationship between Breakthrough Innovation and Technology Comemrcialization 38 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 40 3.1 THE CONCEPTUAL MODEL 40 3.2 CONSTRUCT MEASUREMENT 41 3.2.1 Strategic Dimension of the Antecedents of Entrepreneurial Orientation 41 3.2.2 Proclivity Dimension of the Antecednets of Entrepreneurail Orientation 43 3.2.3 Entrepreneurial Orientation 45 3.2.4 Breakthrough Innovation 46 3.2.5 Technlogy Commercialization 47 3.2.6 New Product Development Perforamcne 47 3.2.7 New Product Development Contingency: Technology Turbulence and Technology Integration 48 3.2.8 Firm and Respondent Information 50 3.3 QUESTIONNAIRE DESIGN 50 3.4 SAMPLING PLAN 51 3.5 DATA ANALYSIS PROCEDURES 52 3.5.1 Descriptive Statistical Analysis 53 3.5.2 Purification and Reliability of the Measurement Constructs 53 3.5.3 Interrelationships between Research Variables 54 CHAPTER FOUR DISCRIPTIVE ANALYSIS AND RELIABILITY TESTING 56 4.1 DESCRIPTIVE ANALYSIS 56 4.1.1 Response Rates 56 4.1.2 Characteristics of Technology Transfer Cases, Sample Firms and Respondents 57 4.1.3 MeasurementResults for Relevant Research Variables 56 4.2 EXPLORATORY FACTOR ANALYSIS AND RELIABILITY TEST 67 4.2.1 Market Orientation 68 4.2.2 Technology Orientation 69 4.2.3 Learning Orientation 69 4.2.4 Entrepreneurial Team 70 4.2.5 Organizational flexibility 71 4.2.6 Entrepreneurial Resource 72 4.2.7 Entrepreneurial Orientation 72 4.2.8 Breakthrough Innovation 73 4.2.9 Technology Commercialization 74 4.2.10 NPD performance 75 4.2.11 Technology Turbulence 75 4.2.12 Technology Integration 76 4.3 CONSTRUCT RELIABILTIY AND DISCRIMINANT VALIDITY 79 CHAPTER FIVE RESEARCH ANALYSIS AND RESULTS 80 5.1 THE STRATEGIC AND PROCLIVITY DIMENSIONS OF THE ANTECEDENTS OF ENTREPRENEURIAL ORIENTATION 80 5.1.1 The Strategic Dimensions of the Antecedents of Entrepreneurial orientation 81 5.1.2 The Proclivity Dimensions of the Antecedents of Entrepreneurial orientation 82 5.2 THE INFLUENCE OF LEARNING ORIENTATION AND ENTREPRENEURIAL RESOURCE ON ENTREPRENEURIAL ORIENTATION 84 5.3 THE INTERRELATIONSHIPS AMONG BREAKTHROUGH INNOVATION, TECHNOLOGY COMMERCIALIZATION AND NPD PERFORMANCE 89 5.4 THE MODERATING ROLES OF TECHNOLOGY TURBULENCE AND TECHNOLOGY INTEGRATION ON BREAKTHROUGH INNOVATION AND TECHNOLOGY COMMERCIALIZATION 91 5.4.1 The Moderating roles of Technology Turbuleucne and Technolgy Integration on the Influence of Entrepreneurila Orientation on Breakthrough innovation 92 5.4.2 The Moderating roles of Technology Turbuleucne and Technolgy Integration on Technology Commercialization 98 CHAPTER SIX CONCLUSIONS AND SUGGESTIONS 104 6.1 CONCLUSIONS 104 6.2 MANAGERIAL IMPLICATIONS 112 6.3 FUTURE RESEARCH DIRECTIONS 118 REFERENCES 121 QUESTIONNAIRE....................................................................................................... 129

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