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研究生: 李浩鵬
Assidiqhi, Taza Ilham
論文名稱: 邁向競爭力與生產力模型:台灣半導體企業的實證研究
Toward a Model of Competitiveness and Productivity: An Empirical Study of Taiwanese Semiconductor Firms
指導教授: 張巍勳
Chang, Wei-Shiun
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所
Institute of International Management
論文出版年: 2024
畢業學年度: 112
語文別: 英文
論文頁數: 102
中文關鍵詞: DEA企業競爭力行銷能力營運能力管理能力企業財務表現
外文關鍵詞: DEA, Firms' Competitiveness, Marketing Capabilities, Operations Capabilities, Management Capabilities, Business Financial Performance
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  • ABSTRACT I ACKNOWLEDGEMENTS III TABLE OF CONTENTS IV LIST OF TABLES VII LIST OF FIGURES VIII CHAPTER ONE INTRODUCTION 1 1.1 Research Background. 1 1.1.1 Semiconductor Industry. 1 1.1.2 Competitiveness Analysis. 5 1.2 Study Objectives. 6 CHAPTER TWO LITERATURE REVIEW 8 2.1 Resources, Capabilities, and Performance. 8 2.2 Hypotheses Development. 11 2.2.1 Marketing Capability-Business Performance Link. 11 2.2.2 Operations Capability-Business Performance Link. 14 2.2.3 Management Capability-Business Performance Link. 18 2.2.4 Curvilinear Effect on Capability-Business Performance Link. 19 2.2.5 ROA as The Mediator of Capability-Business Performance Link. 22 2.2.6 R&D Intensity as the Moderator of Capability-Business Performance Link. 25 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 27 3.1 Research Framework. 27 3.2 Research Design. 31 3.3 Construct Measurement. 33 3.3.1 Marketing Capability. 34 3.3.2 Operation Capability. 35 3.3.3 Management Capability. 36 3.3.4 Business Performance. 36 3.4 Data Collection. 38 CHAPTER FOUR RESEARCH RESULTS 39 4.1 DEA Result for Capability Analysis. 39 4.1.1 Marketing Capability Result. 40 4.1.2 Operations Capability Result. 41 4.1.3 Management Capability Result. 43 4.2 Classification of Firms Based on Business Efficiency. 47 4.3 Hypotheses Testing. 50 4.3.1 Marketing Capability on Business Performance. 52 4.3.2 Operations Capability on Business Performance. 52 4.3.3 Management Capability on Business Performance. 53 4.3.4 Curvilinear Relationship Between Capability on Business Performance. 55 4.3.5 ROA as Mediating Effect Between Firm Capabilities and Tobin’s Q and Stock Return. 57 4.3.6 Moderating Effects of R&D Investment on the Link Between Firm Capabilities and Business Performance. 59 CHAPTER FIVE CONCLUSION AND SUGGESTIONS 61 5.1 Research Discussion and Conclusion. 61 5.1.1 Marketing Capabilities on Firm’s Performance. 63 5.1.2 Operations Capabilities on Firm’s Performance. 64 5.1.3 Management Capabilities on Firm’s Performance. 66 5.2 Academic Implications. 67 5.3 Managerial Implications. 69 5.4 Limitation and Future Research Directions. 71 REFERENCES 73 APPENDICES 78 Appendix 1: Marketing capability firm’s peer 78 Appendix 2: Operations capability firm’s peer 80 Appendix 3: Management capability firm’s peer 83 Appendix 4: Firms’ capabilities slacks 87

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