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研究生: 鄭雅靜
Chen, Ya-Ching
論文名稱: 以理性行為理論探討互惠關係、互賴關係及主管支持對補教業知識分享意圖的影響
Influence of Anticipated Reciprocal Relationships , Interdependence and Competent Support on knowledge Sharing Intentions : Based on the Theory of Reasoned Action
指導教授: 蔡明田
Tasi, Ming-Tien
學位類別: 碩士
Master
系所名稱: 管理學院 - 經營管理碩士學位學程(AMBA)
Advanced Master of Business Administration (AMBA)
論文出版年: 2013
畢業學年度: 101
語文別: 中文
論文頁數: 68
中文關鍵詞: 理性行為理論知識分享互惠關係互賴關係主管支持
外文關鍵詞: Theory of Reasoned Action, TRA, Knowledge sharing, Anticipated reciprocal relationship, Interdependence, Competent support
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  • Wang,S. & Noe, R. A.(2010)指出,知識是一種重要的組織資源,在這競爭激烈動態的經濟體中,提供持續性的競爭優勢。然而知識常存在於個體當中,藉由人際互動傳遞知識,才能為企業組織創造利潤和新價值,因此知識分享益顯重要。但在實務知識管理推動上,補教業成員反而會先擔心貢獻的知識會先降低本身在補教業中的重要性,因而消極的不配合,導致知識管理系統成效不彰。
    知識管理的目標是要把個人的知識轉換成組織的知識以及如何讓補教業成員願意分享知識,並且善用補教業成員的知識加以管理,創造其價值。知識管理的目的不僅在創造知識,更是要讓新知識擴散至組織的各部分中,讓補教業組織成員共同分享新知識。而本研究目的則是探討如何使補教業成員願意進行知識分享,其支持或抑制個人知識分享行為的因素。
    本研究以理性行為為理論架構,探討互惠關係、互賴關係、主管支持對補教業成員知識分享意圖的影響。實證資料透過台灣北中南部補教業者隨機抽様問卷調查的方式,共發放295份問卷,實際回收290份,有效問卷280份,並以SPSS及AMOS統計應用軟體驗證本研究假說。
    研究結果顯示,知識分享態度與知識分享主觀規範會影響到個人知識分享意圖。互惠關係、互賴關係、主管支持對於知識分享態度有顯著影響。此外,知識分享態度與知識分享主觀規範具有中介效果。

    Wang, S.& Noe, R. A.(2010) point out that knowledge is a critical organizational resource that provides a sustainable competitive advantage in a competitive and dynamic economy.But knowledge exists among individuals.Knowledge is often transmitted through social interaction,which could create profits and new values for enterprise organizations.Knowledge sharing and transmission gradually becomes important in enterprise organications. However, in practice, KM systems efficiency is not as expected because employees are afraid of he might be replaces once he shares his knowledge.
    The main objective of knowledge management is to turn individual knowledge into organization knowledge and what makes organizational members willing to share their knowledge and create value through the use of collective knowledge from organization members. Knowledge management is not simply creating knowledge ,but also having the newest knowledge spread throughout the organization and creating the maximum benefit for all members within the organization. The aim of this study is to develop an understanding of the factors supporting or inhibiting individuals’ knowledge sharing intentions.
    This research employ the Theory of Reasoned Action (TRA) as theoretical framework and augment it with anticipated reciprocal relationship , interdependence , and competent support that are believed to influence individuals’ knowledge sharing intentions with samples in Taiwan Cram School Industry. 280 questionmaires are sufficient as the result and the data are analyzed with statistical software, such as SPSS and AMOS.
    Through survey, this study confirms the hypothesis that attitudes toward and subjective norms with regard to knowledge sharing affect individuals’ intentions to share knowledge. Anticipated reciprocal relationship , interdependence and competent support affect individuals’ attitudes toward knowledge sharing. Additionally, there are mediating effects of attitude toward knowledge sharing and subjective norm about knowledge sharing.

    目 錄 論文題要…………………………………………………Ⅰ 摘要………………………………………………………Ⅱ ABSTRACT…………………………………………………………………….…Ⅲ 誌謝………………………………………………………Ⅴ 目錄………………………………………………………Ⅵ 表目錄……………………………………………………Ⅷ 圖目錄……………………………………………………Ⅹ 第一章緒論………………………………………………1 第一節研究背景…………………………………………1 第二節研究目的…………………………………………2 第三節研究流程…………………………………………3 第二章文獻探討…………………………………………4 第一節理性行為理論……………………………………4 第二節知識分享…………………………………………6 第三節互惠關係…………………………………………9 第四節互賴關係…………………………………………10 第五節主管支持…………………………………………10 第三章研究方法…………………………………………11 第一節研究架構…………………………………………11 第二節各構面間之相互關係……………………………11 第三節操作型定羗及問卷設計…………………………14 第四節資料分析方法……………………………………17 第五節抽樣與問卷發放…………………………………21 第四章資料分析與討論…………………………………22 第一節信度分析…………………………………………22 第二節樣本結構與各構面之敘述統計…………………24 第三節獨立樣本t檢定與差異性分析……………………30 第四節驗證性因素分析 …………………………………42 第五節結構方程模式 ……………………………………47 第五章結論與建議 ………………………………………52 第一節研究結論 …………………………………………52 第二節實務與管理實務上的貢獻 ………………………59 第三節研究限制與未來研究建議 ………………………60 參考文獻 …………………………………………………62 附錄一:問卷………………………………………………66

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