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研究生: 張積育
Chang, Chi-Yu
論文名稱: 發展美食創意城市之決定因素:台南飲食脈絡之觀點探討
The Determinants of Developing a Creative City of Gastronomy: Towards a Perspective of Cuisine Context in Tainan
指導教授: 楊佳翰
Yang, Chia-Han
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 創意產業設計研究所
Institute of Creative Industries Design
論文出版年: 2014
畢業學年度: 102
語文別: 英文
論文頁數: 168
中文關鍵詞: 創意城市美食城市飲食文化台南
外文關鍵詞: Creative city, City of gastronomy, Cuisine culture, Tainan
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  • 發展創意城市已經成為全球城市的新趨勢。聯合國的教科文組織於2004創立了創意城市網路,其中美食為七大主題之一。至2014年6月,全球已經有5個城市獲選為創意美食城市。台灣以當地的特色小吃及獨特的飲食文化著稱,許多國際媒體也曾經報導台灣的美食。基於此名譽,台北是曾經嘗試申請成為教科文組織中的美食之都。然而,教科文組織的美食之都標準是為一廣義準則,缺乏區域性的飲食特色,而各城市的區域飲食文化因而不能在教科文組織的標準中彰顯。
    以考量區域飲食特色構面出發,此研究分為三階段來探討區域飲食特色的創意城市指標。第一階段採用內容分析法,根據教科文組織的準則為主架構,定義創意城市發展因素的美食文化脈絡、教科文組織的美食城市展現的區域飲食特色及台南的區域飲食特色。第二階段根據因素分析建構出屬於美食城市的區域飲食特色指標及評估台南成為美食城市的架構。第三階段將評估台南的架構,檢測台南成為美食創意城市的可行性,運用層次分析法(AHP)及深入訪談法,產出台南於美食城市各指標的分數,了解台南成為創意美食城市的優勢及弱勢,並提供深入的建議。
    此研究期許區域的飲食文化及創亦將持續發揚,並促成教科文組織的宗旨,保存文化多樣性,豐富創意,連結國與國之間的文化交流。對台灣的貢獻,此研究希望藉由評估台南,能了解自身優勢,並致力發展成為美食城市。

    Developing creative city has become a trend among all the cities in the world. In 2004, United Nations Education, Science and Culture Organization (UNESCO) launched “The Creative Cities Network”. Gastronomy is one of the seven thematic cities. Until May 2014, 5 cities have been certificated to be the membership of the creative cities of gastronomy. Taiwan is famous for its local cuisine and special culinary culture. Lots of international media also have reported the gastronomy in Taiwan. Based on the reputation, Taipei city has applied to join the creative city network as the city of gastronomy in 2011. However, the criteria of city of gastronomy in UNESCO are a general and universal rule which is lack of considering regional features. For this reason, the unique regional culinary culture may not be displayed in the general criteria of city gastronomy in UNESCO.
    With the view of considering regional characteristic of cuisine culture, this research constructs a three-step research design to explore the issues regarding creative city of gastronomy in regional cuisine context. The first portion is to conduct literature analysis with the criteria of UNESCO city of gastronomy. In view of characteristics of city of gastronomy in UNESCO, factors of creative city in cuisine culture, and characteristics of cuisine culture in Tainan, this research figures out the characteristics of regional gastronomy culture. Second, this research builds up an overall framework for creative city of gastronomy and a framework for evaluating Tainan as city of gastronomy through factor analysis. Finally, this proposed framework for Tainan leads to analyze the priority of each characteristics by Analytic Hierarchy Process (AHP) for understanding the strength and weakness of Tainan as city of gastronomy, and provide further strategy and suggestion for development by in-depth interview.
    This research expects that the regional culinary culture and creativity of cites of gastronomy may rise, and facilitate the purpose of creative cities network in UNESCO that keep the cultural diversity, enrich the creativity and link countries to countries. From the perspective of Taiwan, this research will wish that by evaluating Tainan city, we can understand our advantages more and develop as a city of gastronomy.

    Chapter 1 Introduction 1 1.1. Research Background 1 1.2. Research Motivation 2 1.3. Research Objective 4 1.4. Research Question 5 1.5. Research Structure 5 1.6. Research Flow 7 Chapter 2 Literature Review 8 2.1. Creative City 9 2.1.1. Definition of Creative City 9 2.1.2. Criteria for Constructing a Creative City 7 2.2. Creative Cities Network in UNESCO 13 2.2.1. Concept of Creative Cities Network 13 2.2.2. City of Gastronomy in Creative Cities Network 17 2.2.3. Characteristic of Creative City of Gastronomy 20 2.3. Regional Context of Cuisine Culture for Creative City 22 2.3.1. Talents and Human Diversity in Cuisine Culture 22 2.3.2. Local Identity in Cuisine Culture 23 2.3.3. Urban Space and Network in Cuisine Culture 26 2.3.4. Summary of Regional Context of Cuisine Culture for creative city 28 2.4. Food Cluster as City of Gastronomy 30 2.5. Tainan as a Gastronomy City 30 2.5.1. Historical Background of Tainan 31 2.5.2. Current Development of Gastronomy in Tainan 32 2.5.3. Summary of Context of Tainan Cuisine Culture 34 Chapter 3 Research Design 36 3.1. Research Framework 36 3.1.1. Identifying the Characteristics of Creative City of Gastronomy 37 3.1.2. Constructing a Framework for Creative City of Gastronomy 37 3.1.3. Evaluating the Development of Tainan as a Creative City of Gastronomy 37 3.2. Research Method 38 3.2.1. Literature Analysis 38 3.2.2. Factor Analysis 39 3.2.3. AHP 41 3.2.4. In-depth Interview 44 3.3. Data Source 44 3.3.1. Data Collection 44 3.3.2. Reliability and Validity 45 3.4. Questionnaire Design 47 Chapter 4 Research Results 49 4.1. Sample Analysis 49 4.1.1. Sample in Factor Analysis 49 4.1.2. Sample in AHP 53 4.1.3. Selected Interviewee 54 4.2. Characteristics of Creative City of Gastronomy in Regional Context 56 4.3. Overall Framework for City of Gastronomy 60 4.4. Framework of Evaluating Tainan as City of Gastronomy 65 4.5. Factor Ranking for Tainan as City of Gastronomy 67 Chapter 5 Discussion 73 5.1 Findings 73 5.1.1. Analyzing the Characteristics of Creative City of Gastronomy 73 5.1.2. Overall Framework of Evaluating City of Gastronomy 78 5.1.3. Exploring the Tainan’s Context for Developing a City of Gastronomy 83 5.1.4. Criteria of Developing Tainan as City of Gastronomy 87 5.1.5. Policy Suggestions of Developing Tainan as City of Gastronomy 92 5.2 Implications for Theory 96 5.3 Implications for Practice 98 5.4 Research Limitation 99 5.5 Recommendations for Future Study 100 Chapter 6 Conclusion 102 Reference 107 Appendix A: Pearson Correlation of Characteristics 114 Appendix B: Factor Loading of Framework of City of Gastronomy 128 Appendix C: Factor Loading of Framework of Evaluating Tainan as City of Gastronomy 132 Appendix D: Questionnaire for Factor Analysis 133 Appendix E: AHP Questionnaire for Evaluating Tainan as City of Gastronomy 139 Appendix F:Interview Structure 144 Appendix G:Interview 145

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