簡易檢索 / 詳目顯示

研究生: 許書宜
Hsu, Shu-Yi
論文名稱: 情感持久性在慢時尚消費意願所扮演的角色
The role of emotional durability in slow fashion consumption intention
指導教授: 葉時碩
Yeh, Shih-Shuo
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 106
中文關鍵詞: 不可替代自我延伸長壽性消費情緒依戀慢時尚消費意願
外文關鍵詞: irreplaceable, self-extension, longevity, consumer emotion, attachment, slow fashion consumption intention
相關次數: 點閱:122下載:25
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 快時尚包括質量較差、價格低廉、大規模生產,相比之下,慢時尚是手工製作、耗時、質量更好、價格昂貴。隨著永續意識的增強,慢時尚改變了消費者的價值觀念和購買行為。
    本研究以依戀理論為基礎,加入不可替代、自我延伸以及長壽性三個變數,以消費情緒作為調節變數,並揭示依戀對慢時尚消費意願的影響。
    本研究以服飾消費者為主要研究對象,研究透過問卷調查法進行,一共回收358 份問卷,使用SPSS 22.0 與Smart PLS 3 統計軟體分析資料。
    研究結果顯示,不可替代、自我延伸以及長壽性對依戀有顯著正向影響,依戀對慢時尚消費意願有顯著正向影響。本研究據此提出理論與實務意涵。

    Fast fashion involves cheap quality, low prices, and mass production, in contrast, slow fashion is handmade, time-consuming, better quality, and expensive. With the increasing awareness of sustainability, slow fashion has changed consumers' value concepts and purchasing behaviors.
    This study is based on the attachment theory, adds three variables of irreplaceability, self-extension and longevity, uses consumer emotion as a moderating variable, and reveals the impact of attachment on slow fashion consumption intention.
    This study takes apparel consumers as the main research object. The research was conducted through a questionnaire survey method. A total of 358 questionnaires were collected. SPSS 22.0 and Smart PLS 3 statistical software were used to analyze the data.
    The research results show that irreplaceability, self-extension and longevity have a significant positive impact on attachment, and attachment has a significant positive impact on slow fashion consumption intention. This study proposes theoretical and practical implications accordingly.

    摘要 I 目錄 VI 表目錄 VIII 圖目錄 IX 第一章 緒論 1 第一節 研究背景 1 第二節 研究問題與目的 5 第三節 研究流程 7 第四節 文章結構 8 第二章 文獻探討 10 第一節 慢時尚 10 第二節 不可替代 13 第三節 自我延伸 16 第四節 長壽性 18 第五節 消費情緒 22 第六節 依戀 25 第七節 慢時尚消費意願 30 第三章 研究方法 33 第一節 研究模型 33 第二節 研究假設 34 第三節 操作性定義 37 第四節 問卷設計 47 第五節 抽樣方法 49 第六節 資料分析方法 50 第四章 數據分析 53 第一節 樣本基本資料分析 53 第二節 測量模型分析 57 第三節 結構模型分析 68 第五章 結論與建議 74 第一節 研究結果 74 第二節 學術意涵 77 第三節 管理實務與意涵 81 第四節 研究限制與未來研究方向 83 文獻 84 附錄 88

    Ariella, S. (2023). 28 DAZZLING FASHION INDUSTRY STATISTICS [2023]: HOW MUCH IS THE FASHION INDUSTRY WORTH. https://www.zippia.com/advice/fashion-industry-statistics/
    Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16, 74-94.
    Belk, R. W. (1988). Possessions and the extended self. Journal of consumer research, 15(2), 139-168.
    Blasi, S., Brigato, L., & Sedita, S. R. (2020). Eco-friendliness and fashion perceptual attributes of fashion brands: An analysis of consumers’ perceptions based on twitter data mining. Journal of Cleaner Production, 244, 118701.
    Chapman, J. (2009). Design for (emotional) durability. Design Issues, 25(4), 29-35.
    Chaudhuri, A. (1997). Consumption emotion and perceived risk: A macro-analytic approach. Journal of Business Research, 39(2), 81-92.
    Clark, H. (2008). SLOW+ FASHION—an Oxymoron—or a Promise for the Future…? Fashion theory, 12(4), 427-446.
    Cohen, J. (2013). Statistical power analysis for the behavioral sciences. Routledge.
    Cooper, T. (2010). Longer lasting products: Alternatives to the throwaway society. Gower Publishing, Ltd.
    Diddi, S., Yan, R.-N., Bloodhart, B., Bajtelsmit, V., & McShane, K. (2019). Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: A Behavioral Reasoning Theory perspective. Sustainable Production and Consumption, 18, 200-209.
    Ding, L., Velicer, W. F., & Harlow, L. L. (1995). Effects of estimation methods, number of indicators per factor, and improper solutions on structural equation modeling fit indices. Structural Equation Modeling: A Multidisciplinary Journal, 2(2), 119-143.
    Duarte, M. M. S. F. M. (2021). Slow fashion or self-signaling? Sustainability in the fashion industry
    Dwayne Ball, A., & Tasaki, L. H. (1992). The role and measurement of attachment in consumer behavior. Journal of consumer psychology, 1(2), 155-172.
    Ferraro, R., Escalas, J. E., & Bettman, J. R. (2011). Our possessions, our selves: Domains of self-worth and the possession–self link. Journal of consumer psychology, 21(2), 169-177.
    Fletcher, K. (2010). Slow fashion: An invitation for systems change. Fashion practice, 2(2), 259-265.
    Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
    Grau, C. (2004). Irreplaceability and unique value. Philosophical Topics, 32(1/2), 111-129.
    Grayson, K., & Shulman, D. (2000). Indexicality and the verification function of irreplaceable possessions: A semiotic analysis. Journal of consumer research, 27(1), 17-30.
    Grazzini, L., Acuti, D., & Aiello, G. (2021). Solving the puzzle of sustainable fashion consumption: The role of consumers’ implicit attitudes and perceived warmth. Journal of Cleaner Production, 287, 125579.
    Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis (Vol. 5, No. 3, pp. 207-219). In: Upper Saddle River, NJ: Prentice hall.
    Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
    Hair Jr, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101-110.
    Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM) Sage Publications. Thousand Oaks, CA, USA.
    Henseler, J., Hubona, G., & Ray, P. A. (2016). Using PLS path modeling in new technology research: updated guidelines. Industrial management & data systems, 116(1), 2-20.
    Hosany, S., & Gilbert, D. (2010). Measuring tourists’ emotional experiences toward hedonic holiday destinations. Journal of travel research, 49(4), 513-526.
    Jägel, T., Keeling, K., Reppel, A., & Gruber, T. (2012). Individual values and motivational complexities in ethical clothing consumption: A means-end approach. Journal of Marketing Management, 28(3-4), 373-396.
    Jung, S., & Jin, B. (2014). A theoretical investigation of slow fashion: sustainable future of the apparel industry. International journal of consumer studies, 38(5), 510-519.
    Kleine, S. S., & Baker, S. M. (2004). An integrative review of material possession attachment. Academy of marketing science review, 1(1), 1-39.
    Klepp, I. G., Laitala, K., & Wiedemann, S. (2020). Clothing lifespans: What should be measured and how. Sustainability, 12(15), 6219.
    Kline, R. B. (2023). Principles and practice of structural equation modeling. Guilford publications.
    Legere, A., & Kang, J. (2020). The role of self-concept in shaping sustainable consumption: A model of slow fashion. Journal of Cleaner Production, 258, 120699.
    Manolica, A., Cluci, M.-I., & Roman, T. (2021). The Consumer Explained through the Extended-Self. Ovidius University Annals, Series Economic Sciences, 21(1).
    McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Wakes, S., Garrett, T. C., & Dunn, L. (2020). Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production, 260, 121026.
    Miranda, J. A., & Roldán, A. (2023). 14 Fast Fashion. The Routledge History of Fashion and Dress, 1800 to the Present.
    Mugge, R., Schoormans, J. P., & Schifferstein, H. N. (2005). Design strategies to postpone consumers' product replacement: The value of a strong person-product relationship. The Design Journal, 8(2), 38-48.
    Mugge, R., Schoormans, J. P., & Schifferstein, H. N. (2008). Product attachment: Design strategies to stimulate the emotional bonding to products. In Product experience (pp. 425-440). Elsevier.
    Niinimäki, K. (2010). Forming sustainable attachments to clothes. Proceedings of the 7th International Conference on Design and Emotion.
    Niinimäki, K., & Hassi, L. (2011). Emerging design strategies in sustainable production and consumption of textiles and clothing. Journal of Cleaner Production, 19(16), 1876-1883.
    Packard, V., & McKibben, B. (1960). The waste makers.
    Plutchik, R. (1980). A general psychoevolutionary theory of emotion. In Theories of emotion (pp. 3-33). Elsevier.
    Pookulangara, S., & Shephard, A. (2013). Slow fashion movement: Understanding consumer perceptions—An exploratory study. Journal of retailing and consumer services, 20(2), 200-206.
    Richins, M. L. (2008). Consumption emotions. In Product experience (pp. 399-422). Elsevier.
    Roster, C. A. (2001). Letting go: the process and meaning of dispossession in the lives of consumers. ACR North American Advances.
    Schifferstein, H. N., Mugge, R., & Hekkert, P. (2004). Designing consumer-product attachment. Design and emotion,
    Schifferstein, H. N., & Pelgrim, E. (2003). Consumer-product attachment: the construct and its measurement. Unpublished manuscript.
    Schifferstein, H. N., & Zwartkruis-Pelgrim, E. P. (2008). Consumer-product attachment: Measurement and design implications. International journal of design, 2(3).
    Schultz, S. E., Kleine, R. E., & Kernan, J. B. (1989). ‘These are a few of my favorite things’: Toward an explication of attachment as a consumer behavior construct. Advances in consumer research, 16(1), 359-366.
    Sivadas, E., & Venkatesh, R. (1995). An examination of individual and object-specific influences on the extended self and its relation to attachment and satisfaction. ACR North American Advances.
    Solino, L. J. S., González, M. O. A., Siqueira, M. E. M., & Nascimento, W. A. (2015). Fast-Fashion: uma revisão bibliográfica sistemática e agenda de pesquisa. Revista Produção Online, 15(3), 1021-1041.
    Spiesa, H., & Mackayb, N. (2021). The impact of customer attachment on consumption emotions in South African private hospitals. RE-IMAGINING MANAGEMENT RESEARCH, 243.
    Van den Berge, R., Magnier, L., & Mugge, R. (2021). Too good to go? Consumers’ replacement behaviour and potential strategies for stimulating product retention. Current opinion in psychology, 39, 66-71.
    Yang, S., Song, Y., & Tong, S. (2017). Sustainable retailing in the fashion industry: A systematic literature review. Sustainability, 9(7), 1266.
    Zaplata, F. (2022). Emotionally Durable Fashion: Practices and Factors of Valuable Use.
    Zarley Watson, M., & Yan, R. N. (2013). An exploratory study of the decision processes of fast versus slow fashion consumers. Journal of Fashion Marketing and Management: An International Journal, 17(2), 141-159.
    流行快訊. (2020). 鑒往知來,盤點台灣時尚產業樣貌. https://www.fashionexpress.org.tw/business/paper/5234656904

    下載圖示 校內:立即公開
    校外:立即公開
    QR CODE