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    1

    The role of emotional durability in slow fashion consumption intention

    2

    An investigation of consumers' willingness to buy Insurance products by Elaboration Likelihood Model (ELM)

    3

    Using AIDA Model to Explore the Influence of Sponsored YouTube Video on Consumer Behavior

    4

    Exploring the influence of motivation on happiness among videogame players by using dualistic model of passion, extended CAC, and using flow and engagement as mediators
    Internet public:
    2029-06-27 AA

    5

    Exploring Purchase Barriers of Green Apparel in Fast Fashion: A Study of the Theory of Planned Behavior and Multigroup Analysis
    Internet public:
    2029-06-22 AA

    6

    Applying the SOR model on rural tourism: A case of Moc Chau, Viet Nam.
    Internet public:
    2029-06-27 AA

    7

    Exploring Consumers’ Purchase Intention to Physical Second-hand Clothing Stores Through SOR Model

    8

    Exploring the Influence of Cute Character Types in Blind Box Products on Consumer Behavior: An S-O-R Model Perspective

    9

    Moderating Effects of Destination Language Proficiency on Independent Travel Behavioral Intention: The Case of Japan

    10

    Understanding Consumer Motivation for Healthy Drinks in Vietnam