本研究架構可分為三部分探討，第一部分探討「國際採購策略」與「採購關鍵因素」對市場績效的影響；第二部分則衡量「國際採購障礙」對「國際採購策略」與市場績效關係的干擾效果；第三部分為「企業特性」在「國際採購障礙」認知上的差異分析。
研究變數資料的取得採郵寄與傳真的方式，以美加、歐洲、亞洲與澳洲等地的國外運動用品企業為主要研究對象，共寄出300份問卷(共55家)，回卷有效樣本數為147份，有效回卷率49%。問卷資料經由初步統計分析歸納運算出各變數值，接著，分別運用單迴歸分析、層級迴歸分析、多元迴歸分析以及ANOVA 分析探討各變數間的關係。
研究結果顯示：（1）「國內採購策略」對策略與財務績效有負向影響；「多國採購策略」對策略與財務績效有正向影響；「全球整合採購策略」對財務績效有正向影響。（2）當「政府限制」障礙增加，則「多國採購策略」對策略與財務績效的影響會增加；「資源限制」障礙增加，則「全球整合採購策略」對財務績效的影響會降低；「外國環境挑戰」障礙增加，「全球整合採購策略」對財務績效的正面影響會增加。（3）「競爭力導向」因素對策略績效有正向影響；「全球化導向」因素對財務績效有正向影響；（4）企業對「國際採購障礙」程度的認知會因「企業規模」與「國際化程度」的不同而有所差異。
本研究的主要貢獻在於—探討完成品的國際採購行為，並嘗試加入「採購關鍵因素」與「國際採購障礙」兩個變數來解釋「國際採購策略」對市場績效的影響。此外，研究中也驗證了，先前學者在影響國際採購障礙認知關鍵的論點。

The content of this research can be divided into three parts. In the first part, we investigate the effects of both “global sourcing strategy” and “sourcing key factors” on “market performance”. Then, in the second part, we try to examine the moderating effects of “international purchasing barriers” on the relationship between “international sourcing strategy” and “market performance”. Finally,the third part is the difference analysis in perception of “international purchasing barriers” based upon “corporate characters”.
We got the data by mailing and faxing questionnaires to foreign companies in North American,Europe,Asia and Australian.300 questionnaires had been mailed, and 147 usable responses were obtained. Through the regression analysis, hierarchical regression, ANOVA analysis, the empirical study shows that (1) “domestic sourcing strategy ”has negative impact on its strategic and financial performance, but “multinational sourcing strategy ”has positive impact on them, and “global integrated sourcing strategy ” has positive impact on its financial performance, (2)the “strategic and financial performance” advantages of “multinational sourcing strategy ”over other strategies with increased “government impediment”, the “financial performance” disadvantages of “global integrated sourcing strategy ”over other strategies with increased “resource limits”, the “financial performance” advantages of “global integrated sourcing strategy ”over other strategies with increased “external environment challenges”. (3) “competitiveness-oriented factors” positively affects strategic performance ; “globalization-oriented factors” positively affects financial performance (4)the types and degrees of barriers associated with international sourcing are different in terms of “firm size” and “degree of internationalization”.

The main contribution of this study is that, first, we provide a sound conceptual base for investigating international purchasing behaviors of finished goods. Secondly, we proposed two variables, “sourcing key factors”and “international purchasing barriers” to explain the effects of “international sourcing strategy” on “market performance”.Besides,the result also provide evidence which shows that previous scholars’ points in perceived crucial factors of affecting international purchasing barriers.

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