This study intends to determine the relationship among RBV (reputation, architecture, innovation capability, core competencies, and knowledge based advantages) and funding and higher education performance. The moderating effects of psychological contract fulfillment and reward orientation on the relationship between funding and higher education performance were also examined.
In order to avoid the bias, the way to distribute the questionnaire survey was mostly to contact directly, via phone or email to distribute all questionnaire sheets to all members, managers, experts, directors, vice directors, presidents and vice presidents. And based on the results of this empirical study, the findings show that there is a strong relationship among RBV (reputation, architecture, innovation capability, core competencies and knowledge based advantages) and funding and higher education performance. Thus, we employ the RBV of strategy development to explore the strength and the weakness of higher education in Vietnam. The paper also explores whether or not universities in Vietnam can apply, improve or learn more the RBV concepts. Then, the next step is to examine how funding and higher education performance are related to the university’s mission and objectives, so as to influence the government policy.

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