隨著競爭強度與環境不確定度的增加，許多的組織採用以團隊為基礎的架構以達到更好的彈性與競爭性，而創新的環境被認為可以使組織具有彈性以適應持續變化與科技需求的重要元素。另一方面，組織也要求它們的團隊要更有效率，鼓勵他們的員工將日常的工作標準化並遵循一致性的工作程序，相信藉由這樣的行為，組織才能成功。半導體設備產業是半導體產業的供應商，具有技術、資金密集與產業波動起伏大的特性。研究看似相互衝突的創新環境與工作標準化程度對技術、資金密集與高波動起伏的半導體設備產業之影響是一重要又實際的課題。
　　本研究以某一國際知名半導體設備公司的客戶服務人員及其客戶為研究對象，探討半導體設備廠商之創新環境與工作標準化程度對團隊績效與客戶滿意度之影響，同時測試團隊社會資本、以及主管領導風格對其關係之調和效果。針對該半導體設備公司部分，共回收137份有效問卷，其客戶部分則回收148份有效問卷，以SPSS 10.0統計套裝軟體來進行敘述性統計分析、因素分析與層級廻歸分析。
　　實證研究結果顯示，創新環境會正向影響服務效率與品質。工作標準化程度則會正向影響機台穩定度。創新環境與工作標準化之結合則對機台穩定度產生正向顯著的關係。在調和變數方面，團隊社會資本會正向調節創新環境對機台穩定度的關係，團隊社會資本愈高，創新環境與機台穩定度的關係可以由負向不顯著轉為正向顯著。主管領導風格愈趨向支持與授權，創新環境對服務效率與品質的正向關係愈強。

　With increasing of competition and uncertainty in economic environment, many organizations are adopting team based structure to be more flexible and competitive. Environmental creativity has been described to ensure that organizations remain flexible and are able to successfully handle the changing markets and technological requirements. On the other hand, organizations are encouraging their employees to reduce task variance and cost by error with standardized work practices.
　Semiconductor equipment industry is a highly fluctuated industry required high technology and capital expense. This study examines the direct effects of environmental creativity and task standardization on team performance and customer satisfaction from the survey data of a semiconductor equipment company and its customers. The moderated effects of social capital and leadership were also discussed in content.
　The results show environmental creativity is positively related to service efficiency and quality but negatively related to customer satisfaction. Task standardization is positively related to equipment stability. Environmental creativity positively and significantly moderates the relationship between task standardization and equipment stability. Team social capital positively and significantly moderates the relationship between environmental creativity and equipment stability. Empowered leadership positively and significantly moderates the relationship between environmental creativity and service efficiency and quality.

Adler, P. S. and Kwon, S.W. (2000), "Social capital: The good, the bad, and the ugly, in Lesser E. L.", Knowledge and social capital: Foundations and applications, pp.89-115. Oxford: Butterworth - Heinemann press.
Adler, P. S. and Kwon, S.W. (2002), "Social capital: Prospects for a new concept", Academy of Management Review, 27, pp.17-40.
Amabile, T. M. (1996), Creativity in context, Boulder, CO: Westview Press.
Amabile, T. M. and Gryskiewicz, N. (1989), "The creative environment scales: The work environment inventory", Creativity Research Journal, 2, pp. 231-254.
Amabile, T. M., Conti, R., Coon, H., Lazenby, J. and Herron M. (1996), "Assessing the work environment for creativity", Academy of Management Journal, 39(5), pp. 1154-1184.
Bordieu, P. (1986), Handbook of theory and research for the sociology of education, New York: Greenwood.
Braun, A. E. (2004), "Michael Splinter, Applied Materials president and CEO", Semiconductor International, 27(4), pp. 19-22
Bruno-Faria, M. F. and Alencer, E. M. L. S. (1996), "Stimulate and obstacles to creativity in the workplace", Revista de Administracao, 31, pp. 73-84.
Burt, R. S. (1992), "The social structure of competition. in N. Nohria and R. G. Eccles (Eds) ", Networks and organizations: Structure, form, and action, pp.57-91. Boston: Harvard Business School Press.
Burt, R. S. (1997), "The contingent value of social capital", Administrative Science Quarterly, 42, pp. 339-365.
Cheng, Y. T. and Van de Ven, A. H. (1996), "Learning the innovation journey: Order out of chaos? ", Organization Science, 7, pp. 593–614
Copper, R. G. and Kleinschmidt, E. J. (1996), "Winning business in product development: The critical success factors", Research Technology Management, 39(4), pp. 18-29.
Coleman, J. S.(1988), "Social capital in the creation of human capital", American Journal of Sociology, 94, pp.95-120.
Crosby, P. B. (1989), Let’s talk quality, New York: McGraw-Hill.
Cummings, A. and Oldham, G. R. (1997), "Enhancing creativity: Managing work contexts for the high potential employee", California Management Review, 40(1), pp. 22-38.
D'Aveni, R. (2002), "The empire strikes back: Counterrevolutionary strategies for industry leaders", Harvard Business Review, 80(11), pp. 66-74
Dean, J. W. and Bowen, D. E. (1994), " Management theory and total quality: Improving research and practice through theory development", Academy of Management Review, 19, pp. 392-418.
Drazin, R., Glynn, M. and Kazanjian, R. (1999) , "Multilevel theorizing about creativity in organizations", Academy of Management Review, 24, pp. 286-307.
Drucker, P.F. (2002), " The Discipline of innovation ", Harvard Business Review, 80(8), pp. 95-101
Feldman, M. S. and Pentland, B. T. (2003), "Reconceptualizing organizational routines as a source of flexibility and change", Administrative Science Quarterly, 48, pp. 94–118.
Gilson, L. L., Mathieu, J. E., Shalley, C. E. and Ruddy, T. M. (2005), "Creativity and standardization: Complementary or conflicting drivers of team effectiveness? ", Academy of Management Journal, 48(3), pp. 703-714.
Gilson, L. L., Shalley, C. E. and Blum, T. C. (2001), "Team and organizational attitudes as a lens and mirror impacting customer satisfaction: An empirical test in selfmanaged teams", Journal of Quality Management, 6, pp. 235–256.
Gulati, R. (1998), "Alliances and networks", Strategic Management Journal, 19, pp. 293–317.
Gulati, R., Nohria, N. and Zaheer, A. (2000), "Strategic networks", Strategic Management Journal, 21, pp. 203-215.
Hackman, J. R., and Morris, C. G. (1975), "Group tasks, group interaction processes, and group performance effectiveness: A review & proposed integration, in L. L.Berkowitz (Ed.) ", Advances in experimental social psychology, pp. 45–99. New York: Academic Press.
Hammer, M. (2004), " Deep change: How operational innovation can transform your company? ", Harvard Business Review, 82(4), pp. 84-93
Holbrook, D., Cohen, W.M., Hounshell, D.A. and Klepper, S. (2000), "The nature, sources, and consequences of firm differences in the early history of the semiconductor industry", Strategic Management Journal, 21, pp. 1017–1041.
He, Z. L. and Wong, P. K. (2004), " Exploration vs. exploitation: An empirical test of the amdexterity hypothesis ", Organization Science, 15(4), pp. 481-494
Hyatt, D. E. and Ruddy, T. M. (1997), "An examination of the relationship between work group characteristics and performance: Once more into the breech", Personnel Psychology, 50, pp. 553–585.
Jones, S. W. (2003), "300mm perceptions and realities", Semiconductor International, 26(11), pp. 69-71
Kale, P., Singh, H. and Perlmutter, H. (2000), " Learning and protection of proprietary assets in strategic alliances: Building relational capital", Strategic Management Journal, 21, pp. 217-237.
Kazanjian, R. K., Drazin, R. and Glynn, M. A. (2000), "Creativity and technological learning: The roles of organization architecture and crisis in large-scale projects", Journal of Engineering and Technology Management, 17, pp. 273–298.
Langlois, R. N. and Steinmueller, W. E. (2000), "Strategy and circumstance: The response of American firms to Japanese competition in semiconductors, 1980–1995", Strategic Management Journal, 21, pp. 1163–1173.
March, J. G. (1991), "Exploration and exploitations in organizational learning", Organization Science, 2(1), pp. 71-87.
Meyers, R. H. (1986), Classical and modern regression with applications, Boston: Duxbury Press.
Moore, G. A. (2004), " Darwin and the Demon: Innovating within established enterprises", Harvard Business Review, 82 (7/8), pp. 86-92
Moore, G. E. (1965), "Cramming more components onto integrated circuits", Electronics, 38(8), www.intel.com/research/silicon/mooreslaw.htm.
Moorman, C. and Miner, A. S. (1997), "The impact of organizational memory on new product performance and creativity", Journal of Marketing Research, 34(1), pp. 91-106.
Nahapiet, J. and Ghoshal, S. (1998), "Social capital, intellectual capital, and the organizational advantage", Academy of Management Review, 23(2), pp.242-266.
Oh, H., Chung, M. H. and Labianca G. (2004), "Group social capital and group effectiveness: The role of informal socializing ties", Academy of Management Journal, 47(6), pp. 860-875.
Oldham, G. R. and Cummings, A. (1996), "Employee creativity: Personal and contextual factors at work", Academy of Management Journal, 39(3), pp. 607-635.
Olian, J. D. and Rynes, S. L. (1991), " Making total quality work: Aligning organizational processes, performance measures, and stakeholders", Human Resource Management, 30, pp. 303-333.
O'Reilly III, C. A. and Tushman, M. L. (2004), "The ambidextrous organization", Harvard Business Review, 82(4), pp. 74-81
Perrow, C. (1970), Organizational analysis. A sociologocal view, Belmont, CA: Brooks/Cole.
Perry-Smith, J. E. and Shalley, C. E. (2003), " The social side of creativity: A static and dynamic social network perspective", Academy of Management Review, 28, pp. 89-106.
Porter, M. E.(1996), "What is strategy? ", Harvard Business Riview, 74(6), pp. 61–78.
Prahalad, C. K. and Hamel, G. (1990), "The core competence of the corporation", Harvard Business Review, 68(3), pp. 79-91
Ramus, C. A. (2001), "Organizational support for employees: Encouraging creative ideas for environmental sustainability", California Management Review, 43(3), pp. 85-105.
Scott, R. K. (1995), "Creative employees: A challenge to managers", Journal of Creative Behavior, 29(1), pp. 64-71.
Schneider, B. and Bowen, D. E. (1985), "Employee and customer perceptions of service banks: Replication and extension", Journal of Applied Psychology, 70, pp. 423-433.
Shalley, C. E., Gilson, L. L. and Blum, T. C. (2000), "Matching creativity requirements and the work environment: Effects on satisfaction and intentions to leave", Academy of Management Journal, 43(2), 215-223.
Stein, M. I.(1975), Stimulating creativity, New York: Academic Press.
Sundstrom, E. (1999), Supporting work team effectiveness, San Francisco: Jossey-Bass.
Tesluk, P. E., Farr, J. L. and Klein, S. R.(1997), "Influences of organizational culture and climate on individual creativity", Journal of Creative Behavior, 31, pp. 27–41.
Van de Ven, A. H., Andre, D. and Koenig, R. (1976), "Determinants of coordonation mades within organizations", American Sociological Riview, 41, pp. 322–338.
Woodman, R.W., Sawyer, J. E. and Griffin, R. W. (1993), "Toward a theory of organizational creativity", Academy of Management Review, 18, pp. 293–332.
Yli-Renko, H., Autio, E. and Sapienza, H. J. (2001), "Social Capital, knowledge acquisition, and knowledge exploitation in young technology-based firms", Strategic Management Journal, 22, pp. 587-613.
Zhou, J. and Jennier, M. G. (2001), " When job dissatisfaction leads to creativity: Encouraging the expression of voice", Academy of Management Journal, 44(4), pp. 682-696.