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研究生: 李修全
Lee, Xiu-Quan
論文名稱: 藍芽喇叭基本造形意象研究
Research on the Shape Image of Bluetooth Speaker
指導教授: 何俊亨
Ho, Chun-Heng
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 工業設計學系
Department of Industrial Design
論文出版年: 2021
畢業學年度: 109
語文別: 英文
論文頁數: 138
中文關鍵詞: 藍芽喇叭造形理論團體焦點法
外文關鍵詞: Bluetooth Speaker, Theory of Shape, Focus Group Interview
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  • 在文明的社會演變過程中,科技始終在人們生活中極為重要。因應時代變遷的不同,對科技產品卻有顯著的進步,除了在研發技術層面的突破,消費者的需求與使用習慣有所提升與改變。設計師唯有掌握消費者需求後,才能開發出具有實用的人性化科技產品。因此本研究將探討藍芽喇叭為研究對象,以焦點團體法從50個多款造形中選出20種造形的藍芽喇叭並探討其造形意象,本研究的結果由具設計背景的設計師觀察各個造形的形態、色彩與材質,且以整體造形為導向衍生至產品細節,此外也能排除個人喜好,將綜合的意象整理為參考依據。從討論的整理中,可以發現有些設計元素適合用在每一個形態中,但也有一些形態並不適用,像是造形中的主視覺比例與深度中長方形的深度不列入變因,而其他四個造形都是變因。在色彩的設計中,如果只有單一色彩的造形如長方形造形的色彩較偏向單一。利用PCCS體系(實用配色體系)中的色相環中的兩個色系搭配如:無色彩和冷色系搭配,或無色彩和暖色系搭配,可以讓產品的視覺顏色更多元。從材質的討論整合中,可以得知所呈現的材質表現主要是經由本身特質來直接呈現,像是矽膠給人有伸縮彈性意象、木質給人有溫暖溫馨意象和金屬給人有專業高貴意象等。

    During the process of developing civilized society, technology has always played an important role in human life. In response to the changes of times and the society, technology has been upgraded by making breakthrough in research. Moreover, the needs and habits of the consumers have been ameliorated. And thus, the only way to develop practical and user-friendly technology products is for designers to understand the needs of consumers. Therefore, this study will take the Bluetooth speaker as the research object by selecting 20 Bluetooth speaker shapes from 50 different shapes applied with the focus group method. It is aimed for exploring their shapes imagery. The result of this study is an organized and comprehensive summary made from large scale to detailed features by the professional designers through observation of the shape, color and material of each shape with exclusion of personal preferences. it could be identified through the result of the discussion that some of the design elements could be applied in every shape while some are not. For example, the main visual proportion and depth of the rectangle in the shape are not included in the variables, while the other four shapes are. According to color design theory, if there is a single shape such as rectangle shape colored in single color; then the color of the shape would give an impression of being sole. With the application of two color schemes from the color wheel of the PCCS system (Practical Color coordinate System) such as: achromatic color goes with cold color; or achromatic color goes warm color, could make the visual color of the product be more diversified. Through the integration and discussion of material selection, it indicates that the material performance is mainly presented directly by its own characteristics. For example: silicone gives a stretchable and flexible impression; the wood gives a warm impression, and metal gives a professional and noble impression.

    摘要 ii Abstract iii Table of Contents iv List of Tables vi List of Figures vii Chapter 1 Introduction 1 1.1 Research Background and Motivation 1 1.2 Research Purpose 3 1.3 Research Scope and Limitations 3 Chapter 2 Literature Review 5 2.1 Introduction of Bluetooth Speaker 5 2.1.1 Definition of Bluetooth Speaker 5 2.1.2 The Speaker Product in the Market 7 2.1.3 The Application of Bluetooth Technology 8 2.1.4 Conclusion 9 2.2 Focus Group Interview 10 2.2.1 Introduction and Process of Focus Group Interview 11 2.2.2 Characteristic and Process of the Interview 13 2.2.3 Conclusion 14 2.3 Theory of Shape 16 2.3.1 The Concept of Shape 16 2.3.2 The Composition of Shape 17 2.3.3 Basic Elements of Shape 19 2.3.4 The Perception of Size and Proportion Towards The Shape 21 2.3.5 Features of Shapes 22 2.3.6 The Nature of Geometric Elements 25 2.3.7 The Semantics of the Product 26 2.3.8 Conclusion 27 Chapter 3 Methodology 29 3.1 Research Structure and Process 29 Chapter 4 Results Analysis and Discussion 34 4.1 The Categories of Shape Image of Bluetooth Speaker 39 4.1.1 The Discussion on The Shape Image of Rectangle 39 4.1.2 The Discussion on The Shape Image of Cylinder 51 4.1.3 The Discussion on The Shape Image of Triangle 68 4.1.4 The Discussion on The Shape Image of Square 79 4.1.5 The Discussion on The Shape Image of Oval 94 4.2 Comparison of the Design Criteria among the Five Shapes 109 4.2.1 The Summary of Morphological Research 110 4.2.2 Summary of Color Research 112 4.2.3 Summary of the Material Research 113 4.2.4 Conclusion 114 4.3 The Evolution of The Shape of Bluetooth Speaker 116 4.4 Future Trend of the Shapes of Bluetooth Speaker 122 Chapter 5 Conclusion and Suggestion 125 5.1 Conclusion 125 5.2 Research Suggestions 131 5.3 Future Research and Suggestions 133 Reference 134 List of Tables Table 2 1. Table of Shape Elements and Formation Principles Classification. 20 Table 2 2. Surface Texture and Perception of Materials. 24 Table 3 1. Background Information of The Experts for The Focus Group Interview. 31 Table 4 1. The Principle of Design for Rectangle. 50 Table 4 2. The Principle of Design for Cylinder. 67 Table 4 3. The Principle of Design for Triangle. 78 Table 4 4. The Principle of Design for Squares. 93 Table 4 5. The Principle of Design for Ovals. 107 Table 4 6. Comparison of Each Shape Design Criteria. 109 Table 4 7. The Technological Form and Imagery Feeling Presented by The Shape of The Bluetooth Speaker Shape Semantics. 120 List of Figures Figure 2 1. The Structure of Basic Elements. 17 Figure 2 2. The Development of Shape. 18 Figure 3 1. Sample Picture Card of the Bluetooth Speaker. 30 Figure 4 1. Discussion Process of The Focus Group. 34 Figure 4 2. The Twenty Shapes of Bluetooth Speaker Selected. 36 Figure 4 3. The Shape of Bluetooth Speaker – Rectangle. 39 Figure 4 4. The Shape Signature of Base Stand. 44 Figure 4 5. The Control Buttons on The Top. 45 Figure 4 6. Multiple Functional Buttons on Shape 4. 45 Figure 4 7. Rounded Corners of Rectangle Shapes. 46 Figure 4 8. The Contrastive Difference in Color of Shape 2 to Shape 4. 48 Figure 4 9. The Shape of Bluetooth Speaker – Cylinder. 51 Figure 4 10. The Difference in Depth of Cylinder. 54 Figure 4 11. Shape 6 With Curve of Good Grip. 56 Figure 4 12. The Location of Buttons for Cylinder Shape. 57 Figure 4 13. Button Design at The Center of Key Vision. 57 Figure 4 14. Implementing Other Shape Signature Image. 58 Figure 4 15. The Button of Certain Shape and Its Design Element of Curiosity. 60 Figure 4 16. Contrast Colors of Mid-Saturation. 62 Figure 4 17. Button Color of Shape 8. 64 Figure 4 18. Button Color of Shape 6. 64 Figure 4 19. Button Color of Shape 7. 64 Figure 4 20. The Exterior Striation of Shape 7. 66 Figure 4 21. The Shape of Bluetooth Speaker – Triangle. 68 Figure 4 22. The Button Location of Triangle and Its Direction of Operation. 72 Figure 4 23 The Button Location of Polygon and Its Direction of Operation. 73 Figure 4 24. The Hallow Design of Triangle Shape 10. 74 Figure 4 25. Shape 9 with Color of High Contrast. 76 Figure 4 26. Shape 11 with Color of High Contrast. 76 Figure 4 27. The Color of Buttons in Shape 9. 77 Figure 4 28. The Shape of Bluetooth Speaker – Square. 79 Figure 4 29. Shape 16 (with Primary Plane of Square vs Its Depth Being 1:1.19). 82 Figure 4 30. Shape 13 (with Primary Plane of Square vs Its Depth Being 1:0.42). 83 Figure 4 31. Shape 13 to Shape 16 with Rounded Corners. 84 Figure 4 32. The Button(s) Location in Shape 13. 85 Figure 4 33. The Button(s) Location in Shape 16. 85 Figure 4 34. The Button(s) Location in Shape 15. 85 Figure 4 35. Special Wave Patterns on The Side. 86 Figure 4 36. Enlarging & Concave Design of The Most Important Functional Button. 87 Figure 4 37. Buttons as A Whole. 88 Figure 4 38. Guiding Buttons in Holistic Design. 88 Figure 4 39. The Matching of High-Saturation Blue & Black. 91 Figure 4 40. The Matching of Wooden Color Tone & Achromatic color Black. 91 Figure 4 41. The Shape of Bluetooth Speaker – Oval. 94 Figure 4 42. Shape 18 with Greater Depth. 97 Figure 4 43. Shape 20 with Smaller Depth. 97 Figure 4 44. Shape 17 with Carrier Strap. 98 Figure 4 45. Shape 19 with Whimsical Design Element. 100 Figure 4 46. The Button of Shape 17. 101 Figure 4 47. The Button of Shape 18. 102 Figure 4 48. The Button of Shape 19. 102 Figure 4 49. Setting-up for Shape 20. 103 Figure 4 50. Lying Flat of Shape 20. 103 Figure 4 51. Button Color of Shape 17. 105 Figure 4 52. Button Color of Shape 19. 106 Figure 4 53. Button Color of Shape 20. 106 Figure 4 54. Shape Evolution at Different Stages. 118 Figure 5 1. kuyou Triangle Bluetooth Speaker. 126 Figure 5 2. Appearance and Internal Parts of Early Designed Oval-shaped Bluetooth Speaker. 127 Figure 5 3. GDMALL Bluetooth Speaker with Square Shaper. 127 Figure 5 4. Sony Round-shape Bluetooth Speaker. 128 Figure 5 5. Celia&Perah Rectangle-shape Bluetooth Speaker. 129 Figure 5 6. Image of Volume Ratio Change. 132

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