| 研究生: |
蔣雨軒 Chiang, Yu-Hsuan |
|---|---|
| 論文名稱: |
Gogoro 平台基礎生態系進化過程中的模仿同形機制 The mimetic isomorphism in the evolution of the Gogoro platform-based ecosystem |
| 指導教授: |
許經明
Shiu, Jing-Ming |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系碩士在職專班 Department of Business Administration (on the job class) |
| 論文出版年: | 2021 |
| 畢業學年度: | 109 |
| 語文別: | 中文 |
| 論文頁數: | 44 |
| 中文關鍵詞: | 制度化理論 、模仿同形 、Gogoro電動機車 、平台 、生態系 |
| 外文關鍵詞: | Institutional theory, mimetic isomorphism, Gogoro electric scooter, platform, ecosystem |
| 相關次數: | 點閱:145 下載:25 |
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本研究把制度化理論與生態系研究加以結合,這兩個理論的主要接點在於不確定性的應對模式。制度化理論強調不確定性是促使企業間形成同質化,也就是會產生模仿同形機制。生態系研究認為平台的世代轉換將會產生不確定性,而本研究則是提出平台業者可以為互補財廠商建立起模仿同形機制,藉此來降低互補財廠商在使用新世代平台時的不確定性。平台基礎生態系中的企業關係並非可以完全藉由市場機制加以調整。我們在本研究中提出可以導入制度化理論中的模仿同形機制來平衡平台業者與互補財廠商之間的緊張關係。這個模仿同形機制並非意味著生態系在進化過程中會因為不確定性而逐漸形成同質化的現象,而是在平台業者與互補財廠商之間找出同中求異的方式與方法。我們研究Gogoro與電動機車廠商之間的關係,並且提出平台業者需要擁有「自製互補財的能力」以及「公開平台技術的策略」,方能為互補財廠商創造出一個有效的模仿同形機制。
This study combines institutional theory and ecosystem research. The primary connection between these two theories lies in the uncertainty response mode. Institutional theory emphasizes that uncertainty promotes the formation of homogeneity among firms. That is, it will produce a mimetic isomorphism. Ecosystem research believes that the generational transition of platforms will generate uncertainty, while this research proposes that platform owners can establish a mimetic isomorphism for complementors to reduce the uncertainty when complementors adopt the new-generation platforms. Market mechanisms cannot completely adjust the relationship between firms in the platform-based ecosystem. This study proposes introducing the mimetic isomorphism of the institutional theory to balance the tension relationship between platform owners and complementors. This mimetic isomorphism does not mean that the ecosystem will gradually form a homogeneity phenomenon due to uncertainty. On the contrary, it is to find ways and methods to seek similarities and differences between platform owners and complementors. We study the relationship between Gogoro and electric scooter manufacturers and propose that platform owners need to have "the ability to develop complementors" and "strategies to disclose platform technology" to create an effective mimetic isomorphism for complementors.
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