企業生存於社會體系之中，與各個利益關係人緊密地相連，企業欲尋求永續發展，則必須關注利益關係人的權益。此企業社會責任的觀念在全球市場裡已逐漸邁入主流，而國內對於企業社會責任的概念亦愈趨重視。因此企業不能再只是被動因應，更應該主動出擊，將社會責任轉化為社會機會，打造與提升企業的核心競爭力，實現永續發展與生存的目標。
隨著國內電子商務市場的蓬勃發展，愈來愈多的消費者會透過網路通路進行購買行為。根據資策會(MIC) 2010年的調查顯示愈來愈多的消費者願意透過網路進行服飾購買。由於網路存在著許多不確定性，並且產值龎大的服飾業可能造成的社會問題亦經常廣泛地被討論，因此本研究以期望失驗理論為基礎，透過實證研究探討網路服飾消費者認知企業社會責任、知覺價值正面失驗、資訊品質正面失驗、系統品質正面失驗、服務品質正面失驗對滿意度的影響，以及滿意度與認知關鍵多數對再購意願之影響。
本研究透過結構方程模式來驗證研究構面之間的關係，其研究結果如下：
一、認知企業社會責任、知覺價值正面失驗、服務品質正面失驗皆正向顯著影響滿意度。
二、資訊品質正面失驗、系統品質正面失驗對於滿意度沒有顯著影響。
三、滿意度正向顯著影響再購意願。
四、認知關鍵多數正向顯著影響再購意願。

The business in the society system is closely connected with every stakeholder. If the business wants to achieve sustainable development, it must pay attention to the rights and interests of stakeholders. The concept of corporate social responsibility has been moving into the mainstream of the global market. And it is the same case here in Taiwan. Therefore, corporates need to be more proactive for a change, turn the idea of corporate social responsibility into a chance for the whole society, in order to build and to enhance the businesses’ core competitiveness, also to achieve the goal of sustainable development.
With the fast growth of the E-commerce market, more and more consumers are willing to shop through the internet. According to the MIC survey 2010, this worldwide phenomenon is especially obvious in the clothing markets. However, the uncertainty of the clothes quality and the social problems such a huge industry could cause raised plenty of controversies. This research is based on the expectation disconfirmation theory, and to further discuss the effects of the following factors on consumer satisfaction such as consumer perceived corporate social responsibility, perceive value disconfirmation, information quality disconfirmation, system quality disconfirmation and service quality disconfirmation, and the influence of consumer satisfaction and perceived critical mass on the repurchase intention towards online clothing shops.
The linear structural equation model is applied to examine the relationship between the latent variables in this research. The results are stated below：
1.perceived corporate social responsibility, positive perceived value disconfirmation and positive service quality disconfirmation all have positive and significant effects on satisfaction.
2.positive information quality disconfirmation and positive system quality disconfirmation have no significant effects on satisfaction.
3.satisfaction has positive and significant effects on repurchase intention.
4.perceived critical mass has positive and significant effects on repurchase intention.

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