平面顯示器產業是台灣政府近年來所提出的兩兆雙星的科技產業，但也是亞洲各科技產品主要生產國所訂立的重點產業，所以平面顯示器產業一開始就受到日韓等國的強烈競爭，而台灣國內的平面顯示器產業也是五家爭鳴，如何在瞬息萬變的市場知道市場即將變化而做出符合當時的決策是本論文所要探討的重點。本論文利用深度訪談方式來收集資料進行個案研究，以Yin, R.K.所提資料分析的方式：1、Pattern-Matching（型態比對），2、Explanation-building（建立解釋）選擇以面板廠在2003年轉進LCD-TV市場的策略發展是否符合Gregory G. Dess所強調的興業動能EA（Entrepreneurial Action），區分成五方面特色，包括:創新性﹙Innovativeness﹚、自主性﹙Autonomy﹚、前瞻性﹙Proactiveness﹚、競爭積極性﹙Competitive aggressiveness﹚、冒險性﹙Risk-taking﹚。
研究所歸納出來三大因素，其中以「高階經營團隊」、「資源累積」、「集團網絡關係」等三大因素為重點，將資料予以整理後得到的驗證結果的型態與之比對，是否真正影響到興業動能（EA）而進行市場重定位的策略轉折，其中的內部效度（Internal Validity）分析因素對其興業動能的強弱影響，定出建立解釋所需的因果連結關係，說明此三大因素對這個產業市場策略轉折是否真的有影響。

TFT-LCD is the Two Trillion-Two Star Industry that the Taiwanese government advocates in recent years. It is also the essential focus in the other technology-industry countries in Asia. As a result, the plane monitor industry in Taiwan has been in keen competition not only with countries such as Japan and South Korea, but also among the five domestic companies. Therefore, how to discover change in advance and make appropriate decisions in the instance varying market then is the key point that this paper intends to discuss. This research interviews several top managers working in this case and analyzes the material according to Yin, R.K.（1944）methods of material analysis: 1. Pattern-Matching, 2. Explanation-Building. The author divides the analysis items into five aspects: Innovativeness, Autonomy, Proactiveness, Competitive aggressiveness, and Risk-taking, which are based on EA（Entrepreneurial Action）advocated by Gregory G. Dess. The research aims at probing if the strategies that the LCD company changed the target and worked on LCD-TV in 2003 fit in with the EA.
The research generalizes three factors: “Top Managers Team”, “The Accumulated Resources”, “Clustring and Network” as the key points. First, this study surveys the real business report. Then, the author examines the relation between these three factors and the EA through the result of the internal validity and figures out to what extent these factors influence the EA and its entrepreneurial strategy changing to firm the performance in a hyper competitive environment.

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二、中文部份
1.王昭琪（2003），「液晶電視（LCD-TV）用面板之市場機會分析與探討」，工研院經資中心ITIS計畫，頁1-5。
2.林于婷（2004），「台灣薄膜液晶顯示器工業：技術、專利、制度與組織」，國立清華大學科技管理研究所碩士論文，頁3-20。
3.洪世章（2002），「結構衝突與產業劣勢」，管理學報19（2），頁273-302。
4.洪世章、馬玫生（2002）「創新與環境：我國TFT-LCD產業之技術優勢分析」，經濟部技術處學界科專非技術領域學術研討會論文集，頁34-57。
5.徐凰原（2004），「以技術系統的觀點來探索平面顯示器產業」，國立清華大學科技管理研究所碩士論文，頁5-20。
6.黃三本（2005），「雙星產業先進廠先佔先贏的投資策略分析」，電子月刊11(12)，頁232-236。
7.黃三本（2004），「從兩兆雙星論科技產業整合策略」，電子月刊10(11)，頁140-148。
8.謝昌佑（2004），「企業策略創業軌跡探討－機會辨識、資源取用、資產累積：以華邦電子、大眾電腦為例」，國立清華大學科技管理研究所碩士論文，頁5-10。
三、網路部份
1. AUO：http://www.auo.com.tw
2. Chi Mei：http://www.cmo.com.tw
3. 華映：http://www.cptt.com.tw
4. 翰宇彩晶：http://www.hannstar.com
5. 廣輝：http://www.qdi.com.tw
6. Panasonic：http://www.panasonic.com
7. Samsung 's Digital World：http://www.samsungusa.com
8. Sharp：http://sharp-world.com/
9. Sony：http://www.sony.com/
10.電子時報技術論壇：http://www.digitimes.com.tw/
11.經濟部技術處：http://www.itis.org.tw/
12.工研院：http://ieknet.itri.org.tw/