猶如戰爭一般，COVID-19疫情造成全球經濟的沉重打擊，許多中小企業營運績效大幅衰退，甚至倒閉，所影響範圍相較2018年金融海嘯過之而無不及，乃是自1930年代經濟大恐慌以來空前的災難。專家們預測疫情過後的經濟復甦將是困難且緩慢的。
2024年後疫情時代企業經營正逐漸從COVID-19復甦，漸漸脫離疫情爆發初期的短期緊急應對階段，並更加戰略性地思考產業結構性變化，對於未來可能再度發生全球性非系統風險的危機時如何因應，企業經營策略正從防禦轉向進攻。以了解企業在疫情期間如何設定經營策略因應。
為達成研究目的，本研究採用AHP層級分析法訪問專家學者，以了解COVID - 19疫情危機下企業經營痛點，企業經營因應策略，企業防禦策略，以及後疫情時代企業戰略布署。
本研究專家問卷依據AHP層級分析法之設計，將四個主構面之因素分層，架構總計有三個層級。第一層是研究最終目標(後疫情時代創新之企業經營決策因應)，第二層構面為自動化能力、移動能力、創新能力、多元化能力等，進行兩兩相對比較。第三層準則共21題進行兩兩相對比較，透過Expert Choice與Excel 軟體進行權重與排序。
研究實證顯示，企業自動化能力最重要，關乎疫情期間生產停頓問題。其次為移動能力，創新能力以及多元化能力。本研究透過特徵值分析，IR<0.1，得出專家問卷結果符合一致性。研究結果建議，後疫情時代，企業經營策略須進行轉型自動化生產以解決人力無法聚集生產的問題，並須由單一專業核心策略走向多元化策略，用在地化策略解決運輸、供應鏈中斷的問題，必須避免供應鏈過長，透過多元化創新能力成為新生態系統中的領導廠商。

In the post-epidemic era of 2024, business operations are gradually recovering from COVID-19, gradually moving away from the short-term emergency response stage in the early stages of the epidemic, and are thinking more strategically about changes in industrial structure, and for global non-systemic risks that may reoccur in the future. How to respond to the current situation, corporate business strategies are shifting from defense to offense. To understand how companies set up business strategies during the epidemic.
In order to achieve the purpose of the research, this study used the Analytical Hierarchy Process (AHP) to interview experts and scholars to understand the pain points of business operations under the COVID-19 epidemic crisis, business response strategies, corporate defense strategies, and corporate strategic deployment in the post-epidemic era.
The expert questionnaire in this study was designed based on the AHP hierarchical analysis method, which stratified the factors of the four main aspects into three levels in the structure. The first level is the ultimate goal (business decision-making response to innovation in the post-epidemic era), and the second level is automation capabilities, mobility capabilities, innovation capabilities, diversification capabilities, etc., and a pairwise comparison is made.
There are 21 questions in the third level of criteria for pairwise comparison, weighting and ranking through Expert Choice and Excel software.Research and evidence show that enterprise automation capabilities are the most important and are related to the problem of production suspension during the epidemic. Followed by mobility capabilities, innovation capabilities and diversification capabilities. In this study, through eigenvalue analysis, IR<0.1, it was concluded that the results of the expert questionnaire were consistent.
The research results suggest that in the post- epidemic era, corporate business strategies must transform to automated production to solve the problem of inability to gather manpower for production, and must move from a single professional core strategy to a diversified strategy, and use localization strategies to solve the problems of transportation and supply chain interruptions. , and must avoid overly long supply chains and become a leading manufacturer in the new ecosystem through diversified innovation capabilities.

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