本研究探討環境永續制度壓力對企業創新績效的影響，特別分析企業回應能力和組織吸收能力的調節作用。利用迴歸分析與調節效果檢驗，本研究探討了制度壓力包括政府法規和社會規範，如何推動產品和流程創新。研究結果顯示，制度壓力顯著提升流程創新，從而促進運營效率和環境永續性。
然而，對產品創新的影響取決於組織的吸收能力以及高層管理人員對環境永續性的回應力。高吸收能力放大了制度壓力對產品創新的積極影響，而高層管理人員對永續性的過度關注可能會限制產品創新。本研究系統性地揭示了法規遵循、環境責任和創新成果之間的複雜相互作用，為企業在動態市場中努力平衡永續性與競爭優勢提供新的策略洞見。

This study explores the impact of institutional pressure for environmental sustainability on innovation performance in enterprises, specifically examining the moderating roles of corporate environmental responsiveness and organizational absorptive capacity. Utilizing regression and process analysis, the research investigates how institutional pressures, encompassing governmental regulations and societal expectations, drive both product and process innovation. The findings demonstrate that institutional pressures significantly enhance process innovation, contributing to operational efficiency and environmental sustainability.
However, the influence on product innovation is contingent upon the organization’s absorptive capacity and the responsiveness of top management to environmental sustainability. High absorptive capacity amplifies the positive effects of institutional pressures on product innovation, while excessive focus on sustainability by senior management may constrain product innovation. This study underscores the complex interplay between regulatory compliance, environmental responsibility, and innovation outcomes, offering strategic insights for firms striving to balance sustainability with competitive advantage in dynamic markets.

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