簡易檢索 / 詳目顯示

研究生: 劉俐伶
Liu, Li-Ling
論文名稱: 創新策略對企業財務與創新績效的影響
The Impact of Innovation Strategy on Firm Performance and Innovation Performance-An Empirical Study of SMEs in China
指導教授: 蔡惠婷
Tsai, Huei-Ting
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
論文出版年: 2014
畢業學年度: 102
語文別: 中文
論文頁數: 37
中文關鍵詞: 創新研發投入
外文關鍵詞: Innovatio, R&D Investment
相關次數: 點閱:75下載:0
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 中國已在2012年成為世界專利第一大國,但若深入探討則發現技術創新的專利數不多,增加的大多為產品外觀設計上的專利。因此本研究欲了解這樣的研發經費提升是否真的帶來成長動能,並期望藉由本架構了解在中國的環境背景下,最適合中國中小企業的策略,並了解這樣的專利迷思下是否為企業帶來真正競爭優勢。故本研究欲聚焦於中國中小企業,探討這樣的現象長期下是否對公司財務與創新績效有正面影響。以TEJ+台灣經濟新報資料庫做為資料蒐集的來源,針對深圳證交所中小企業板塊中的721家企業進行篩選,最後以326家資料完整的企業做為分析對象,並以STATA 10.0此軟體針對樣本進行多年期資料分析,以了解本研究之研究問題。
    以下為本研究詳細的研究問題:
    (1) 中國中小企業創新策略選擇對組織創新績效與財務績效的影響
    (2) 在創新的過程中,調節創新策略選擇與公司績效關係的能力
    (3) 組織規模、組織年齡等控制因素對中國中小企業創新能力的影響
    本研究發現,對中國中小企業而言,創新投入與創新績效間呈倒U行關係,而創新投入對於財務績效間則呈現負正負的S型關係。公司能力方面,行銷能力負向調節創新投入對創新績效和對財務績效間的關係,而管理能力則加速調節創新投入與創新績效間的關係,但對創新投入對財務績效的關係則為負向調節。

    The objective of the research is to discuss following question:
    1. The impact of innovation strategy on firm’s innovation performance and financial performance, take small and medium size firms in China as main research subject.
    2. What are the most important capabilities firms should have in order to make innovation strategies successful.
    3. The impact of firm size, firm age on the relationship between innovative inputs and innovation performance and on the relationship between innovative inputs and financial performance.
    The main empirical findings are as follows: (1) There is a reverse “U” shape relationship between innovative inputs and innovation performance. (2) There is a “S” shape relationship between innovative inputs and financial performance. (3) Marketing capability negatively moderates the relationship between innovative inputs and innovation performance. (4) Marketing capability negatively moderates the relationship between innovative inputs and financial performance. (5) Management capability positively moderates the relationship between innovative inputs and innovation performance. (6) Management capability negatively moderates the relationship between innovative inputs and financial performance.

    目錄 摘 要 I Abstract I 誌謝 V 目錄 VI 表目錄 VIII 圖目錄 IX 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 3 第三節 研究目的 4 第四節 研究架構 5 第二章 文獻回顧 7 第一節 創新策略 7 第二節 中小企業創新策略 9 第三節 研究假設推導 11 第三章 研究方法 16 第一節 研究架構 16 第二節 資料收集與樣本選取 17 第三節 變數定義與衡量 18 第四章 資料分析與研究結果 20 第一節 敘述性統計分析 20 第二節 相關分析 22 第三節 迴歸分析 23 第五章 結論與建議 31 第一節 研究結果與討論 31 第二節 理論貢獻與管理意涵 33 第三節 研究限制 34 第四節 後續研究建議 34 第六章 參考文獻 35

    林雅惠(2011), 台商進入大陸內銷市場行銷能力對經營績效影響之研究。
    范榮靖,(2013)。中國式創新陸企新智慧.遠見雜誌, 320期。
    黃雅苓(1999),「研究發展支出與經營績效關係及其費用化之探討-以台灣上市公司之電子業與非電子業為例」,國立政治大學會計學研究所碩士論文。
    劉正田(1997),「研究發展支出之效益及其資本化會計資訊對股票評價攸關性之研究」,國立政治大學會計研究所博士論文。
    潘慧真(2003),「兩岸中小企業投資環境之比較」,國立中山大學中山學術研究所碩士
    論文。
    謝時平(2008),「中小企業創新研究成功關鍵因素之探討~以中小企業創新研究獎得獎企業為例」, 國立台北大學企業管理學系碩士班碩士論文。
    Banbury, C. M., & Mitchell, W. (1995). The Effect Of Introducing Important Incremental Innovations On Market Share And Business Survival. Strategic Management Journal, 16, pp.161-182.
    Bosworth, D., & Rogers, M. (2001). Market Value, R&D and Intellectual Property: An Empirical Analysis of Large Australian Firms. Economic Record, 77(239), p.323.
    Chandy, R. K., & Tellis, G. J. (2000). The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation. Journal of Marketing, 64(3), pp.1-17.
    Coad, A., & Rao, R. (2008). Innovation and firm growth in high-tech sectors: A quantile regression approach. Research Policy, 37(4), pp.633-648.
    Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), p.37.
    Dutta, S., Narasimhan, O., & Rajiv, S. (1999). Success in High-Technology Markets: Is Marketing Capability Critical? Marketing Science, 18(4), pp. 547-568.
    Feng, G. (2005). Innovation, Future Earnings, and Market Efficiency. Journal of Accounting, Auditing & Finance, 20(4), pp.385-418.
    Grabowski, H. G., & Mueller, D. C. (1978). Industrial Research and Development, Intangible Capital Stocks, and Firm Profit Rates. The Bell Journal of Economics, 9(2), pp.328-343.
    Hall, L. A., & Bagchi-Sen, S. (2002). A Study of R&D, Innovation,and Business Performance in The Canadian Biotechnology Industry. Technovation, 22(4), pp.231-244.
    Hannan, M. T., & Freeman, J. (1977). The Population Ecology of Organizations. American Journal of Sociology, 82(5), pp.929-964.
    Jaworski, B. J., & Kohli, A. K. (1993). Market Orientation: Antecedents and Consequences. Journal of Marketing, 57(3), 53-70.
    Johnson, J., Yin, E., & Tsai, H. (2009). Persistence and Learning: Success Factors of Taiwanese Firms in International Markets. Journal of International Marketing, 17(3), pp.39-54.
    Johnson, L. D., and B. Pazderka 1993. “Firm Value and Investment in R&D.” Managerial and Decision Economics. 14(1), pp. 15-24.
    Johnson, R. A., & Greening, D. W. (1999). The effects of corporate governance and institutional ownership types of corporate social performance. Academy of Management Journal, 42(5), pp. 564-576.
    Klingebiel, R., & Rammer, C. (2014). Resource allocation strategy for innovation portfolio management. Strategic Management Journal, 35(2), pp.246-268.
    Kotabe, M., Srinivasan, S. S., & Aulakh, P. S. (2002). Multinationality and firm performance: The moderating role of R&D and marketing capabilities. Journal of International Business Studies, pp.79-97.
    Krasnikov, A., & Jayachandran, S. (2008). The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance. Journal of Marketing, 72(4), pp.1-11.
    Le, S. A., Walters, B., & Kroll, M. (2006). The moderating effects of external monitors on the relationship between R&D spending and firm performance. Journal of Business Research, 59(2), pp.278-287.
    Lev, B., and T. Sougiannis. 1996. “The Capitalization, Amortization, and Value-relevance of R&D.” Journal of Accounting and Economics. 21(1), pp.107-138.
    Nadler, D. A., & Tushman, M. L. (1990). Beyond the Charismatic Leader: Leadership and Organizational Change. California Management Review, 32(2), pp.77-97.
    Nath, P., Nachiappan, S., & Ramanathan, R. (2010). The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view. Industrial Marketing Management, 39(2), pp.317-329.
    Ouyang, H. (2010). Imitator-to-innovator S curve and chasms. Thunderbird International Business Review [serial online], 52(1), pp.31-44.
    Sivadas, E., & Dwyer, F. R. (2000). An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes. Journal of Marketing, 64(1), pp.31-49.
    Sougiannis, T. 1994. “The Accounting Based Valuation of Corporate R&D.” The Accounting Review. 69(1), pp.44-68.
    Xie, X., Zeng, S., Peng, Y., & Tam, C. (2013). What affects the innovation performance of small and medium-sized enterprises in China? Innovation: Management, Policy & Practice, 15(3), pp. 271-286.

    無法下載圖示 校內:2019-09-02公開
    校外:不公開
    電子論文尚未授權公開,紙本請查館藏目錄
    QR CODE