諸多現象顯示電子商務的商業模式與傳統商業模式存在著顯著的差異性；「消費者導向創新」為一新興的創新概念；商業模式已可申請專利並藉司法賦予壟斷性與排他性。因此，値得研究建構一套創新的電子商務的商業模式，此乃本研究之動機。
本研究以「電子商務業」為研究對象，共分兩群。
第一群為能夠針對研究主題進行深入的論述，並作為電子商務界的意見代表，且用以建構創新模式中各個變項的關鍵影響因素，使得建構出來的評估模式能真正符合業界需求。本群共訪談13位專家學者。
第二群以層級分析專家問卷為主，用以判定各變數之關鍵影響因素間的相對權重。對象以電子商務界之實務專家及學者，共發放15份專家問卷。
本研究以「文獻探討」與「專家訪談」為資料蒐集工具；以「層級分析法」與「三角測量法」為資料分析工具。
綜合本研究之文獻探討、專家深度訪談與專家問卷之AHP層級分析實證，加上本研究之心得等。本研究認為一個電子商務的創新商業模式應具備下列條件才能彰顯其價值：
1.符合人性的需求。如圓夢、貪婪、偷窺、分享、便利、愉快、滿足…等。
2.創造性的最低價格，使顧客不僅滿意更能感動。
3.網站需有新聞性、故事性、話題性、趣味性及獨特的關鍵字。
4.網站應營利與免費服務兼顧。營利要明確且有多重獲利方式，免費服務應在不增加成本的前提下為之，又能兼顧綜效。
5.創新商業模式應有全球化之通用性，以創造經濟規模。
6.網站應具有良好的管理機制，使降低成本、提高效率。尤其是CRM的強化。
7.儘量嘗試取得專利權保護，以增加競爭優勢。

Many phenomena show the notable difference between the electronic commerce and the traditional commerce; The consumer-oriented innovation is a new concept of innovation; the business mode has been permitted to apply for the patent and assured of monopoly and exclusiveness in accordance with the judicature. Therefore, it claims our attention on the research on electronic commerce mode to establish an innovative mode for it.
Electronic commerce industry as the purpose of this paper is divided into two groups.
First group, in order to exhaust the subjects and construct all the key influential factors of the innovation mode and meet the real demand of the industrial circles, 13 specialists were interviewed. The opinions of these specialists can represent the electronic commerce industry.
Second group, this study is chiefly on analyzing the questionnaires by
Analysis Hierarchy Process（AHP）, and use it to measure the relative importance among each variable. Questionnaires were delivered to 15 experts engaged in the electronic commerce reality and the scholars related.
In this paper, the reference comes from literature discussion and expert interviews. AHP and triangulation are used to analyze the material Interpreting the literature discussion, the in-dept interview with experts, the AHP proof and my personal ideas, I suggest that an innovative electronic commerce model should equip with the following requirements to be reveal its value:
1.To conform to the demand of human nature such as realizing a dream, greedy, peeping, sharing, convenience, happiness, satisfaction and so on.
2.Alterable lowest price can please the customers and dissolve them.
3.The websites must have the news, the story, the topicality, the interest and the unique key word.
4.The websites should make profit and provide free service at the same time. The profit making must be clear and works through multiple approaches. The free service should be carried out on a premise that there is no extra cost, and meanwhile take care of the ensemble.
5.The innovative business model should have versatility of the globalization in order to create the economy of scale.
6.The websites should have fine management, making it possible for reducing the cost, enhancing the efficiency. The reinforcement of Customer Relationship Management（CRM）is a must.
7.Try to obtain guarantee from patent to increase the competitiveness.

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