本研究以邰港科技股份有限公司為研究對象，分析品牌形象、創新服務、促銷活動與購買意圖之間的影響性，並以「購買免換水生態桌」之顧客資料為抽樣對象，以郵寄方式進行問卷調查，總共發出150份問卷，回收有效問卷為129份。

本研究主要發現如下：（1）品牌形象對促銷活動有顯著正向影響。（2）品牌形象對購買意圖有顯著正向影響。（3）創新服務對促銷活動有顯著正向影響。（4）創新服務對購買意圖有顯著正向影響。（5）促銷活動對購買意圖有顯著正向影響。（6）品牌形象會透過促銷活動的中介作用，正向影響購買意圖。（7）創新服務會透過促銷活動的中介作用，正向影響購買意圖

The purpose of this study is to examine the relationships among brand image, innovative service, sales promotion and purchase intention, and a survey from the purchase Eco-desk consumers of TAIKONG GROUP. 150 questionnaires participated in this research. After rejecting the invalid questionnaires, we have a total of 129 applicable results.
The results of this study are as follows: (1) The brand image has positive effect on sales promotion. (2) The brand image has positive effect on purchase intention. (3) The innovative service has positive effect on sales promotion. (4) The innovative service has positive effect on purchase intention. (5) The sales promotion has positive effect on sales promotion. (6) The mediating effects of sales promotion towards the brand image can positively affect sales promotion. (7) The mediating effects of sales promotion towards the innovative service can positively affect sales promotion

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