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研究生：	張莉卉 Chang, Li-Hui
論文名稱：	大學技術商業化:探討企業與學校技術合作意圖之影響因素 University-Based Technology Commercialization in Taiwan: What Private Enterprises Think about Collaboration with Universities
指導教授：	張淑昭 Chang, Su-Chao
共同指導教授:	吳萬益 Wu, Wan-Yi
學位類別：	碩士 Master
系所名稱：	管理學院 - 企業管理學系 Department of Business Administration
論文出版年：	2012
畢業學年度：	100
語文別：	英文
論文頁數：	105
中文關鍵詞：	技術商業化、產學合作、知覺利益、知覺風險、創業導向、聲譽、過去經驗、商業化意圖
外文關鍵詞：	commercialization, university-industry collaboration, perceived benefit, perceived risk, entrepreneurial orientation, reputation, past experience, intention
相關次數：	點閱：133 下載：4
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在知識經濟體系中，大專院校的學術研究成果成為企業界技術創新的發展來源。自1999年台灣科技與技術基本法(科技基本法)施行以來，大學有了更彈性的空間將這些學術創新知識運用到產業界，政府也透過政策的誘導鼓勵大專校院將創新能量向企業界擴散，進而對社會經濟產生更大的貢獻。在過去十年，創新技術商業化的概念持續發散，該如何有效地將學術創新知識發揮最大的經濟價值成為大學面臨的首要議題及挑戰。此外，過去許多學者已針對學術創新知識商業化進行了豐富的探究，但大多屬質性研究或以個案研究的方式探討，因此，此研究目的之一便是針對學術技術商業化之議題進行量化方面的研究。
本研究採用問卷調查的方式，以台灣具有產學合作經驗之廠商為樣本對象，採企業的角度去了解廠商對於技術商業化的看法，更加增進我們對產學合作的實務了解。研究結果發現，廠商之產學合作動機和所認知的阻礙對知覺利益及知覺風險有正向顯著的影響；企業之知覺利益、創業導向中的創新性、預應性和競爭積極性，以及學校聲譽皆對企業進行技術商業化之意圖有正向顯著的影響；然而，企業過去的合作經驗在知覺利益和商業化意圖間，及在知覺風險和商業化意圖間之干擾效果在整體上獲得支持。本研究結果期望能提供大學在推廣創新技術策略及相關政策制定上有所助益。

In a knowledge-based economy, universities are an important source of inventions that result in new technologies of commercial significance. Since the enactment of the Science and Technology Basic Law in 1999, the academic research innovations have become more flexible for industry practical application. Government has introduced policies to induce university to contribute to industrial competitiveness in order to favor social and economic advancements. In the past decade, commercialization of academic knowledge is an increasing contested concept in many developed economies. How to effectively utilize academic knowledge has become a challenge and problem for university, faculty, company managers and policy makers. Furthermore, most studies show the empirical evidences about academic commercialization collaboration between firms and universities by qualitative method and case study, and this study is focusing on providing theoretical and empirical evidence in a quantitative way.
A questionnaire survey is conducting toward industry firms in Taiwan as samples. From an industrial standpoint would enable used to know the commercial practices of firms and improves our understanding of university-industry collaboration. The results of this study indicate that firms’ motivations and barriers all have positive and significant effects on perceived benefit and perceived risk. Besides, the perceived benefit, entrepreneurial orientation including innovativeness, proactiveness, competitive aggressiveness and the reputation all have positive and significant influences on commercialization intention. As a whole, the moderating effect of past experience is significant between perceived benefit and commercialization intention, also between perceived risk and commercialization intention.
It is expected that the study results could contribute for academics and universities to develop more effective and attractive strategies and policies in marketing their innovative research results in the future.

ABSTRACT		                                I
TABLE OF CONTNETS		                       IV
LIST OF TABLES		                              VII
LIST OF FIGURES		                             VIII
CHAPTER ONE	INTRODUCTION	                        1
1	Research Background and Research Motivation	1
2	Research Objectives	                        3
3	Research Procedure	                        5
4	The Structure of this Study	                6
CHAPTER TWO	LITERATURE REVIEW	                8
1	Definition of Research Variables	        8
1.1	Perceived benefit	                        8
1.2	Motivations	                                9
1.3	Percieved risk	                               13
1.4	Barrier	                                       15
1.5	Entrepreneurial orientation	               18
1.6	Reputation	                               21
1.7	Past experience	                               22
1.8	Commercialization intention	               23
2	 Hypotheses Development                        24
2.1	The relationship between motivation and perceived benefit	                                               24
2.2	The relationship between barrier and perceived risk	                                               25
2.3	The relationship between perceived benefit and commercialization intention	                       26
2.4	The relationship between perceived risk and commercialization intention	                       27
2.5	The relationship between entrepreneurial orientation and commercialization intention	       27
2.6	The relationship between reputation and commercialization intention	                       29
2.7	The moderating effect of past experience for the influence of perceived benefit on commercialization intention and for the influence of perceived risk on commercialization intention	                       30
CHAPTER THREE	RESEARCH DESIGN AND METHODOLOGY	32
1	The conceptual Model	                       32
2	Construct Measurement	                       33
2.1	Motivation	                               33
2.2	Barreir	                                       35
2.3	Perceived benefit	                       36
2.4	Perceived risk	                               36
2.5	Entrepreneurial orientation	               37
2.6	Reputation	                               39
2.7	Past experience	                               39
2.8	Commercialization intention	               40
2.9	The information of firms and respondents       41
3	Hypotheses to Be Tested	                       41
4	Questionnaire Design and Sampling Plan	       43
5	Data Analysis Procedures	               44
5.1	Descriptive statistic analysis	               44
5.2	Purification and reliability of the measurement variables	                                       44
5.3	Interrelationships between research variables  45
CHAPTER FOUR	DESCRIPTIVE ANALYSIS AND RELIABILITY TESTS	47
1   Descriptive Analysis	                       47
1.1  Response rate	                               47
1.2  Characteristics of sample firms and respondents 47
1.3  Measurement results for relevant research variable	                                               49
2   Exploratory Factor Analysis and Reliability Analysis	                                               55
2.1	Motivation	                               55
2.2	Barreir	                                       59
2.3	Perceived benefit	                       62
2.4	Perceived risk	                               62
2.5	Entrepreneurial orientation	               63
2.6	Reputation	                               67
2.7	Past experience	                               68
2.8	Commercialization intention	               69
3	The Relationship Among Resreach Variables      70
3.1	The effect of motivation on perceived benefit and the effect of barrier on percieved risk	               70
3.2	The effects of perceived benefit, perceived risk, reputation and entrepreneurial orientation on commercialization intention	                       72
4	The Moderating Effect Analysis of Past Experience	                                               75
4.1	The moderating effect of past experience on the relationship between perceived benefit and commercialization intention	                       75
4.2	The moderating effect of past experience on the relationship between perceived risk and commercialization intention	                                       78
CHAPTER FIVE	CONCLUSION AND SUGGESTIONS	       82
1	Research Conclusion	                       82
2	Managerial Implication and Contributions       88
3	Limitations and Future Research Suggestion     90
REFERENCES                                     	       92
APPENDIX    SURVEY QUESTIONNAIRE	              101

                                    

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中文文獻
張元杰,陳明惠,楊宜興(2006)。台灣學術知識產業化的研究：「創業型大學」之機會與挑戰。科技發展政策報導，Spring，2-11。(NSC 94-2416-H-166-004)。

Website
財團法人高等教育評鑑中心基金會(2009)。97年度大專校院產學合作績效評量。於2010年10月28日擷取自：http://www.heeact.edu.tw/lp.asp?ctNode=407&CtUnit=159&BaseDSD=7&mp=2

校內：2015-06-18公開
校外：2013-06-18公開

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