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研究生: 蔣多忱
Chiang, Do-Chen
論文名稱: 成立新事業之競爭策略制定架構
A framework of strategy formulation for new business establishment – based on past studies (1994-2014)
指導教授: 林清河
Lin, Chin-Ho
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業與資訊管理學系
Department of Industrial and Information Management
論文出版年: 2016
畢業學年度: 104
語文別: 英文
論文頁數: 49
中文關鍵詞: 公司策略企業能耐共詞分析
外文關鍵詞: Corporate level strategy, Dynamic capability, Co-word analysis
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  • 企業成立新事業時,有著不同的公司策略可選擇,一般常被採用的策略有四個:垂直整合、多角化、策略聯盟與購併。採用不同策略會帶來不同之效果,進而對企業之能耐有所增益。過去文獻中,多探討單一策略與單項企業能耐之間的關係,但策略與能耐之關連性遠較此一對一之關係來得複雜,使學術研究成果較難應用於實務中。本研究則將深入探討公司策略與多項企業能耐之間的相關性,期能整合過去的研究成果,並產出較為全面性且易於應用於實務之結果。
    本研究以整理過去文獻之方法,透過Thomson Data Analyzer之協助,佐以文獻閱讀與分類,將1994-2014之與公司策略相關之文章淬取,並深究各策略與企業能耐之間的關係。被選出並作為關鍵字的企業能耐共有以下十一個:運用多餘資產的能耐、提升管理階層報償的能耐、管理內部現金流之能耐、降低交易成本之能耐、創造經濟範疇的能耐、建立較佳的品管能耐、面對市場不確定的風險管理能耐、成功進入新市場的能耐、加強企業名譽之能耐、獲取關鍵技術知識的能耐、創新能耐等。分析結果將指出,各個策略將會帶來哪些企業能耐的成長。
    本研究將過往文章摘要字詞做相關性分析,指出哪些能耐議題較常被討論,又常被跟何公司策略一起探討,期能透過此分析產生關於策略與能耐的初步研究命題。

    This paper proposes a new method for firms to choose between different corporate strategies when establishing new business. The technique is by analysing the relationships between strategies and the capabilities within firms from past researches. We collect papers from Thomson Reuters Web of Science ranging from 1994 to 2014 which usually focused on probing into the relationships between single capability and certain strategy.
    The software, Thomson Data Analyzer, helps us to conduct co-word analysis by running correlation analysis function. It also generates the correlation maps and matrices, which make the results more straightforward.
    Propositions regarding the relationships between strategies and capabilities are made once the analytical results is generated. Possible future developments will also be shown in the last chapter.

    1 Introduction 1 1.1 Research Background and Motivation 1 1.2 Research Objectives and Method 3 1.3 Research Flow 5 2 Literature Review 6 2.1 Corporate Strategy 6 2.1.1 Vertical Integration 6 2.1.2 Corporate Diversification 7 2.1.3 Strategic Alliances 8 2.1.4 Mergers and Acquisitions (M&As) 8 2.2 Dynamic Capability 9 2.3 Thomson Data Analyzer (TDA) 12 3 Research Method 15 3.1 Search Strategy 15 3.1.1 Data Sourcing 15 3.1.2 Data Collection 16 3.1.3 Analysing Methods 16 3.2 Building Correlation Maps and Matrices 17 3.3 Building Propositions 20 3.4 Summary of Research Method 20 4 Data Analysis 23 4.1 Analytical Result of Vertical Integration Strategy 23 4.5 Result and Explanation 37 5 Conclusions 38 5.1 Academic Implication 38 5.2 Managerial Implication 39 References 42 Appendix 47

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