台灣從1990年代獲得世界肯定成為亞洲四小龍之一，在亞洲金融風暴安然度過受創最輕，後來又歷經2008年全球風暴，台灣企業再度復甦。其中，傳統產業在經濟發展史上扮演舉足輕重的角色，然而隨著大陸、東歐等市場興起，致使台灣競爭力下滑，企業外移，其中又以傳統產業及勞動力密集產業最為嚴重。台灣傳統產業如何能在困境中轉型或創造更高的價值，正是本研究要尋找的答案。本論文將描述個案公司-木箱包裝產業的發展歷程，並指出其所面臨的問題，從實務觀察與理論視角相互驗證，此個案公司在面臨困境時之策略經營及資源整合運用等問題，歸納結論以作為後續有相同困境之企業參考。

未來木箱包裝產業所需具備的活動關聯性，必須搭配其已累積的資源基礎，並致力於資源整合與價值共創，以求更多元化的發展。本研究係以「質性研究之個案研究法」的方式進行，基於資源基礎理論，以價值共創為構面，進而針對各個共創活動之要素分析，先以訪談方式探討個案公司與同業競爭者及協力廠商之經營策略，再根據受訪者提供之訊息找出個案公司之資源整合與價值共創因素，並提出結論與建議。

In the history of economic development in Taiwan, traditional industries have always played an important role and been the cornerstone of economic growth. Yet, under the influences of globalization and informatization, economics no longer follows the traditional fixed model. Instead, it requires more flexibility and creativity. Thus, the impacts and influences traditional industries must face are rather significant. How to complete transition successfully or create higher values in order to reverse the image of sunset industry is an issue most traditional industries must resolve.

This study aimed to explore how Chuan Feng Wooden Packing Company used its own resources and co-created values with different industries. This study learned the development history and current business status of the case company through interviews and found out the causes and processes of its interactions with other interviewees. The resource-based theory was applied to the collected data to explain the value proposition bases of Chuan Feng Wooden Packing Company’s relationships with its competitors and partners, the resources used by them for mutual benefits, and, lastly, the values co-created by the services provided by Chuan Feng Wooden Packing Company and other industries.

Barney, J. (1986). Strategic factor markets: Expectations, luck and business strtegy. Management Science, 31, 1231-1241.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of management, 17(1), 99-120.
Bartlett, C. A., & Ghoshal, S. (1991). GLOBAL STRATEGIC MANAGEMENT - IMPACT ON THE NEW FRONTIERS OF STRATEGY RESEARCH. Strategic Management Journal, 12, 5-16. doi:10.1002/smj.4250120903
Black, J. A., & Boal, K. B. (1994). STRATEGIC RESOURCES - TRAITS, CONFIGURATIONS AND PATHS TO SUSTAINABLE COMPETITIVE ADVANTAGE. Strategic Management Journal, 15, 131-148.
Collis, D. J., & Montgomery, C. A. (1995). Competing on Resources: Strategy in the 1990s. Harvard Business Review, 118-128.
Collis, D. J., & Montgomery, C. A. (1997). Corporate strategy: Resources and the scope of the firm.
Fuchs, V. R. (1968). The service economy: Columbia University Press, New York.
Gouillart, V. R. F. (2010). Building the co-creation enterprise. Harvard Business Review.
Grant, R. M. (1991). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, 33. doi:10.2307/41166664
Hatch, M. J. (1996). The role of the researcher - An analysis of narrative position in organization theory. Journal of Management Inquiry, 5(4), 359-374. doi:10.1177/105649269654011
Herriott, R. E., & Firestone, W. A. (1983). Multisite qualitative policy research: Optimizing description and generalizability. Educational researcher, 12(2), 14-19.
Myers, M. D. (2013). Qualitative research in business and management: Sage.
Penrose, E. T. (1959). The Theory of the Growth of the Firm.
Peteraf, N. A. (1993). The cornerstones of competitive advantage: a resource‐based view. Strategic Management Journal, 14(3), 179-191.
Pitelis, C. (2012). Clusters, entrepreneurial ecosystem co-creation, and appropriability: a conceptual framework. Industrial and Corporate Change, 21, 1359-1388.
Priem, R. L. (2007). A Consumer Perspective on Value Creation. The Academy of Management Review, 32, 219-235.
Ramirez, R. (1999). Value Co-production: Intellectual Origins and Implications for Practice and Research. Strategic Management Journal, 49-65.
Scorch, H. (1823). Cours d'Economie Politique ou Exposition des Principes qui De'terminent la Prospe 'rite' des Nations. (Aillaut, Paris).
Stephen L. Vargo, P. P. M., Melissa Archpru Akaka. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 145-152.
Voima, C. G. P. (2013). Critical sevice logic: making sense of value creation and co-creation. Journal of the Academy of Marketing Science, 41, 133-150.
Wernerfelt, B. (1984). A resource-based view of the firm. 5(Strategic Management Journal), 171-180.
Yin, R. K. (2013). Case study research: Design and methods: Sage publications.

中華民國統計資訊網. (2012). 100年普查總報告.
台灣經濟研究院. (2016). 台經院產經資料庫. Retrieved from http://tie.tier.org.tw/
行政院主計處. (2016a). 中華民國標準行業分類 第十版. Retrieved from http://www.dgbas.gov.tw/mp.asp?mp=1
行政院主計處. (2016b). 薪資與生產力統計. Retrieved from https://www.dgbas.gov.tw/mp.asp?mp=1
行政院農業委員會動植物防疫檢疫局. (2016). 木材及木質包裝材檢疫作業. Retrieved from http://www.baphiq.gov.tw/
胡幼慧. (2008). 質性研究:理論、方法及本土女性研究實例.
經濟部工業局. (2016). 傳統產業輔導措施. Retrieved from https://www.moeaidb.gov.tw
經濟部統計處. (2016). 工業生產調查統計. Retrieved from https://www.moea.gov.tw/Mns/dos/content/Content.aspx?menu_id=6819
鉅亨網. (2016). 芝加哥木材期貨走勢. Retrieved from http://www.cnyes.com/
潘寧馨、林玉樹、陳嘉鴻、洪毓霞. (2009). 我國製造業傳統產業變遷之研究.
蕭瑞麟. (2006). 不用數字的研究-鍛鍊深度思考力的質性研究.