這項研究探討了在電子商務平台的背景下，品牌大小、聲譽、公司規模、感知品質、客戶滿意度、客戶寬容度和客戶期望之間的關係。研究發現揭示了這些因素如何影響線上購物的整體客戶體驗。結果顯示，較小的品牌被認為具有較高的品質，而品牌聲譽和公司規模對感知品質產生積極影響。感知品質顯著影響客戶滿意度，更高的感知品質導致更大的滿意度。此外，有效管理客戶期望對滿意度和感知品質有積極影響。這些見解為電子商務平台運營商和營銷人員提供了寶貴的指導，以增強感知品質、管理期望、提高客戶滿意度和寬容度。
這些研究見解對電子商務平台運營商和營銷人員具有實際意義。它們強調了制定策略以增強感知品質、管理客戶期望並促進積極客戶體驗對於推動客戶滿意度和忠誠度的重要性。通過專注於提高感知品質，電子商務平台可以增強客戶滿意度，提高客戶對小問題的寬容度，從而培養長期客戶關係。
總而言之，這項研究有助於理解品牌相關因素、感知品質和電子商務平台上客戶結果之間的關係。它為電子商務平台運營商、營銷人員和從業人員提供了有價值的見解，以優化客戶體驗並在競爭激烈的電子商務環境中取得成功。

This study examines the relationships between brand size, reputation, company size, perceived quality, customer satisfaction, customer tolerance, and customer expectations in the context of e-commerce platforms. The findings reveal important insights into how these factors impact the overall customer experience in online shopping. The result indicate that smaller brands are perceived to have higher quality, while brand reputation and company size positively influence perceived quality. Perceived quality significantly impacts customer satisfaction, with higher perceived quality leading to greater satisfaction. Additionally, managing moderate customer expectations positively affects satisfaction and perceived quality. These insights provide valuable guidance for e-commerce platform operators and marketers to enhance perceived quality, manage expectations, and improve customer satisfaction and tolerance.
These research insights hold practical implications for e-commerce platform operators and marketers. They emphasize the significance of developing strategies that enhance perceived quality, managing customer expectations, and fostering positive customer experiences to drive customer satisfaction and loyalty. By focusing on improving perceived quality, e-commerce platforms can enhance customer satisfaction, increase customer tolerance towards minor issues, and ultimately foster long-term customer relationships.
In conclusion, this study contributes to the understanding of the relationships between brand-related factors, perceived quality, and customer outcomes on e-commerce platforms. It provides valuable insights for e-commerce platform operators, marketers, and practitioners to optimize the customer experience and drive success in the competitive e-commerce landscape.

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