現今台灣的便利商店產業，連鎖型便利商店產業在全國範圍內已經擁有超過13,000家店鋪，經過了時間的發展，形成了以統一超商(7-ELEVEN)、全家(Family Mart)、萊爾富(Hi-Life)和來來超商(OK mart)等四大品牌為主的連鎖便利商店系統。前在台灣的便利商店產業中，7-ELEVEN和全家便利商店這兩家企業佔據了市場份額和營業額的領先地位。因此，本研究選擇以統一超商(7-ELEVEN)和全家便利商店(Family Mart)這兩家企業作為研究對象，探討消費者對於便利商店的選擇因素，以及兩家企業之差異。
本研究針對兩大便利商店產業龍頭，7-11和全家便利商店，以七項商店屬性來探討便利商店消費者之滿意度，了解商店屬性和滿意度之間的關係，以及了解消費者對於商店的關鍵選擇因素，和兩家企業之間在七項商店屬性的差異。
本研究以網路問卷的形式來發放，管道包含Facebook、Instagram、Dcard及PTT網路平台，共回收有效問卷468份。分析結果顯示，在7-11的部分，在商店屬性產品、人員互動、便利性、商店氛圍和會員制度的部分，和消費者滿意度顯著正向影響成立，而在商店屬性價格和附加服務的部分，和消費者滿意度顯著正向影響不成立。在全家便利商店的部分，在商店屬性產品、附加服務、商店氛圍和會員制度的部分，和消費者滿意度顯著正向影響成立，而在商店屬性價格、人員互動和便利性的部分，和消費者滿意度顯著正向影響不成立。另外，在7-11和全家便利商店在商店屬性上是否有顯著差異的部分，7-11和全家便利商店在商店屬性產品、價格、商店氛圍和會員制度上，具有顯著的差異，而在商店屬性人員互動、便利性和附加服務的部分，並不具有顯著差異。

Nowadays, Taiwan's convenience store industry is dominated by 7-ELEVEN and Family Mart. Each has its own similarities as well as specialties. This study chooses 7-ELEVEN and Family Mart as the research objects to find out which convenience stores consumers choose based on seven factors and the differences between the two companies. The results are as follows:
1. For both 7-11 and Family Mart consumers, store attribute-product, has significant effect on customer satisfaction.
2. For both 7-11 and Family Mart consumers, store attribute-price, has no significant effect on customer satisfaction.
3. For 7-11 consumers, store attribute-personal interaction, has significant effect on customer satisfaction.
4. For 7-11 consumers, store attribute-convenience, has significant effect on customer satisfaction.
5. For Family Mart consumers, store attribute-additional service, has significant effect on customer satisfaction.
6. For both 7-11 and Family Mart consumers, store attribute-store atmosphere, has significant effect on customer satisfaction.
7. For both 7-11 and Family Mart consumers, store attribute-membership, has significant effect on customer satisfaction.
8. store attributes- product, price, store atmosphere and membership has significant difference between 7-11 and Family Mart.

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