自1960年以來,有許許多多的研究在探討市場進入的障礙與進入的模式.當然,最終的目的是再找出一個最佳的方法,使企業獲利增加而達到永續經營的目標. 這些研究都集中在所謂的傳統產業上,但是未能對近來興起的新興產業有所幫助. 因此本研究的目的就在探討搜尋引擎公司市場進入障礙有哪些? 市場進入模式又是哪些? 共應鏈整合的角色在哪裡,以及如何來衡量搜尋引擎公司的效能. 更重要的是新的論點與傳統產業的結論是否衝突?
在經過問卷與統計的程序之後, 我們成功的收集了許多寶貴的數據並做出了結論. 我們發現那些影響傳統產業的進入障礙至今依然對新興產業構成威脅. 而共應鏈整合上,在資訊整合上的貢獻對搜尋引擎公司整體貢獻度最大.

There are many researches have succeed on market entry barriers already since 1960. Those papers have focused on traditional industries but the emerging industries like Internet search engine have not been discussed before. The goal for this paper is trying to approve there are some differences on entry barriers between traditional industries and search engine business. Also, since we found the new entry barriers, how we going to resolve it and exclude them in order to entry the market successfully. We assume the supply chain integration solution may help to exclude the barriers, and then make some improvement on firm’s performance. In addition, a good market entry strategies should improve firm’s performance. Those points are the purpose we tried to identify in the beginning.
After a long questionnaire processes, we have got all of the result back successfully. These results reflect the entry barriers that have been impacted to the traditional industries since long time ago are still the same barriers that inference on today’s search engine firms. That means there is not that difference at all. On the supply chain integration part, the result only shows the information integration has significant evidence to help the firm.

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