從 2020 年開始，新冠疫情肆虐全球，影響層面相當廣泛，尤其加速了各國政府 推動數位轉型的節奏，數位轉型強調透過新興的數位技術與科技，解決以客戶為中心 的創新問題，並創造價值以及提高企業的成長潛力。在後疫情時代以及高度數位化的 產業浪潮中，「數位創業導向」，亦即數位企業家精神，會是幫助企業在這個產業環境 中，持續成長，建立長期競爭優勢的關鍵以及解方，旨在強調提高企業面對數位創新 活動的主動積極心態，強化面對外在變化與機會威脅的應變能力。然而，當前較多有 關數位創業導向的研究著眼於其與企業績效間的關係，卻較少探討企業該培養以及擁 有哪些組織能力與企業資源，以建立其數位創業導向的心態，因此本研究旨在設計四 項前因因素，探究企業如何提升與整合自身能力與資源，以建立數位創業導向精神， 進而創造在市場上與營運上的正面效益。
此外，由於當今數位化產業環境特性屬於高度動態與高度競爭，因此本研究將以 「動態能力觀點」為基礎，設計了雙元知識、資源安排、創業警覺性、大數據分析能 力四項前因變數，以瞭解企業如何配置與部署這些組織資源及能力，刺激數位企業家 精神，創造價值。基於上述研究背景與研究動機，本研究收回 213 份有效問卷樣本並 進行統計分析，研究結果顯示，企業的雙元知識、資源安排、創業警覺性、大數據分 析能力皆對數位創業導向具有正向影響，且將進一步提高企業表現。此研究發現也可 作為日後企業管理者欲發展數位創業導向活動時的參考依據。

Since 2020, the COVID-19 epidemic has ravaged the world, and its impact is quite extensive. It has especially accelerated the pace of digital transformation promoted by governments of various countries. In the post-pandemic era and the highly digitalized industrial environment, "digital entrepreneurial orientation", that is, digital entrepreneurship, will be the key solution to help companies continue to grow and establish long-term competitive advantages in this industrial environment. However, most of the current research on digital entrepreneurial orientation focuses on the relationship between it and firm performance, but seldom explores what kinds of organizational capabilities and resources should cultivate, to establish digital entrepreneurial-oriented mentality. Therefore, this study aims to design four antecedent factors, and explore how enterprises can improve and integrate their own capabilities and resources to establish a digital entrepreneurial spirit.
In addition, because the characteristics of today's digital industrial environment are highly dynamic, this study will be based on the "dynamic capability perspective" and design four antecedent factors to understand how enterprises configure and deploy these organizational resources, and stimulate digital entrepreneurship and create value. Based on above research background and research motivation, this study collected 213 valid questionnaire samples and conducted statistical analysis. The research results show that knowledge ambidexterity, resource orchestration, entrepreneurial alertness, and big data analytics capability of enterprises all have positive effects on digital entrepreneurial orientation, and will further improve firm performance. The findings of this study can also be used as a reference for business managers to develop digital entrepreneurship-oriented activities in the future.

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