在全球電子遊戲市場快速擴張的背景下，乙女遊戲作為面向女性玩家的細分類型展現顯著增長潛力，其增長動能不僅來自女性玩家消費力的提升，更根源於現代社會對情感陪伴需求的深化。這類遊戲以沉浸式戀愛敘事為核心，結合精緻的角色設計、聲優演繹與互動劇情，讓玩家在虛擬世界中體驗情感共鳴。隨著智慧型手機普及，碎片化時間的遊戲模式進一步擴大了玩家基數，而社群媒體的傳播效應（如玩家自發為虛擬角色慶生、創作同人內容）更強化遊戲文化的影響。本研究以沉浸理論為基礎，將角色塑造、角色互動與代入感視為影響沉浸體驗的關鍵因素，探討玩家在乙女遊戲中與虛擬角色的互動機制如何塑造沉浸體驗，並進一步分析其對浪漫擬社會互動及現實社交行為的影響。
本研究採用網路問卷調查收集數據，共收回481份問卷，以結構方程模型（Structural Equation Models, SEM）進行統計分析。研究結果顯示，乙女遊戲中的角色互動與玩家代入感對沉浸體驗具有顯著正向影響；沉浸體驗也對浪漫擬社會互動具正向顯著影響；浪漫擬社會互動對真實情感連結具正向顯著影響；真實情感連結對社交退縮具正向顯著影響。反觀是乙女遊戲的角色塑造對沉浸體驗具有不顯著的負向關係。

Amid the rapid expansion of the global gaming market, otome games—a niche genre targeting female players—have demonstrated significant growth potential. This growth stems not only from the rising consumption power of female gamers but also from deepening societal needs for emotional companionship in modern life. Centered on romantic narratives, these games combine refined character de-sign, voice acting, and interactive storytelling to foster emotional resonance within virtual worlds. The proliferation of smartphones has further expanded the player base through bite-sized gaming formats, while social media-driven phenomena (e.g., fan-organized character birthday celebrations, user-generated content) am-plify the cultural impact of these games.
Grounding our analysis in flow theory, this study identifies character design, char-acter interaction, and player identification as critical factors influencing flow ex-periences. It investigates how otome games’ interaction mechanisms shape im-mersion and further examines their effects on romantic parasocial interactions and real-world social behaviors. Data was collected through an online questionnaire survey (N=481）and analyzed using descriptive statistics, reliability and validity tests, and partial least squares structural equation modeling (PLS-SEM) for path analysis.

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