| 研究生: |
泰若莎 Sarocha Tanprathumwong |
|---|---|
| 論文名稱: |
Effect of Primary Characteristics on Satisfaction of Secondary Characteristics Effect of Primary Characteristics on Satisfaction of Secondary Characteristics |
| 指導教授: |
張巍勳
Chang, Wei-Shiun |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 國際經營管理研究所 Institute of International Management |
| 論文出版年: | 2023 |
| 畢業學年度: | 111 |
| 語文別: | 英文 |
| 論文頁數: | 58 |
| 外文關鍵詞: | Equity theory, Fairness, Price, Purchase importance, Shipping, Delivery time, Service quality, E-commerce, Consumer Satisfaction |
| 相關次數: | 點閱:49 下載:0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
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校內:2028-08-08公開