近年來台灣運動人口持續增長，運動人口比例越來越多，而這幾年來台灣之運動知識水平提升，在主流媒體的推廣下，台灣民眾認同擁有健康是一件很重要的事，同時健身風潮開始流行，運動休閒產業也蓬勃發展，到健身房的運動民眾也持續增加。

本研究之研究對象為購買健身房會籍之台灣消費者，採用便利抽樣方式在網路提供問卷，回收213份問卷，採用EViews 7作為分析工具，並透過線性機率回歸模型分析(LPM)，並透過參與健身房動機、知覺風險、需求理論及消費者基本資料等變數，作為分析之基礎，探討持續購買之行為。

本研究透過EViews 7軟體進行分析，運算後產生之研究結果顯示，解釋變數COVID-19具有影響相關(P值小於0.05)。另外虛擬變數，一週進入健身房幾天以及在健身房運動一次幾小時具有顯著的相關性。

從問卷數據進行線性機率迴歸分析(LPM)，顯示最終研究結果COVID-19會影響台灣消費者持續性購買會籍的決定性因素，在疫情肆虐的情況下，消費者對於知覺風險的考慮會成為主要的原因。

關鍵字：COVID-19、知覺風險、線性機率模型、健身房

Nowadays, the population of Taiwanese sports fan keep increasing, and the correct knowledge for exercise has been advertised by the mainstream media in recent years.
Most of Taiwanese agree with having a good heath is really important thing. At the same time, the trend of fitness grows up rapidly and the leisure industry becomes popular. Therefore many people were in contract with gym to keep their healthy.

The research object of this study is Taiwanese consumers who purchase gym memberships. They used convenience sampling to provide questionnaires on the Internet, collected 213 questionnaires, used EViews 7 as an analysis tool, and used linear probability regression model analysis (LPM). Variables such as participation motivation, perceived risk, demand theory and basic consumer information are used as the basis for analysis to explore the behavior of continuous purchases.

This study was analyzed through EViews 7, and the results of the study showed that the explanatory variable Covid-19 has impact correlation (P value less than 0.05). In addition, the virtual variables, how many days a week enter the gym, and a few hours of exercise at the gym once have a significant correlation.

Key words: COVID-19、Perceived Risk、Linear probability model、GYM

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