根據台灣連鎖加盟店暨加盟協會指出，由於台灣市場規模小且市場競爭激烈，有效的管理、創新與多樣化的經營模式等，成為我國連鎖加盟業廠商的競爭優勢之一。目前許多加盟品牌在招募加盟商時都會以「加盟創業」的標題來吸引目光，可見連鎖加盟業以及創業之間的連結在大眾心中是非常強烈的，因此本研究以創業導向理論作為研究主軸，探討台灣地區加盟商的創業導向特質與其績效表現之間的影響關係。
本研究透過文獻回顧後，主要研究內容：(1)授權商給予的支援以及授權商的靈活組織文化對於加盟商創業導向特質是否存在正向影響；以及(2)具備創業導向特質的加盟商在店舖經營方面是否能獲得較佳的績效表現；以及(3)加盟商的機會辨識能力和加盟商於加盟體系中面臨的限制對於具備創業導向特質的加盟商之績效表現能力是否會產生干擾效果。
本研究針對國內加盟產業進行問卷調查，產業包含綜合零售、一般零售、餐飲服務以及生活服務等四大類別。經過實際發放問卷並回收後，計有效問卷共272 份。研究方法以線性結構模型為主，並輔以質化訪談結果。研究結果顯示，授權商的靈活組織文化對於加盟商的創業導向特質確實具有正向影響，而加盟商的機會辨識能力以及於加盟體系中面臨的限制程度則不具顯著之干擾效果。

Many people want to own the business by being franchisee, like entrepreneur. This study invited 272 franchisees in Taiwan to investigate the relationship between the entrepreneurial orientations (EO) and performance of franchisees. Also, we test the effects of the franchisor’s supports and organizational culture on EO of franchisees. We also add two mediate factors to test the affections, opportunity recognition and franchisees disadvantages. Believing that they have strengthen and weaken effect respectively.
In this study, 314 questionnaires were issued and to recover the effective samples of 272. We use structural equation modeling to investigate the relationship among the variables.
In the result, we conclude that the franchisor’s support has no significant effect on the EO of franchisee in Taiwan; the adhocratic organizational culture of franchise system can help to develop the entrepreneurship of franchisees; The result shows that the EO of franchisees has the significant positive effect on the performance outcome of franchisees; Opportunity recognition has no significant mediate effect between EO and performance outcome of franchisees, neither does the franchisees disadvantages.

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