本研究提出創意內容策略設計「圖解書目療法」（Infographic Bibliotherapy），意在使從未聽聞過「書目療法」的台灣潛在早期採用者（Early Adopters）對其有了解與初步興趣，進而討論以創意內容策略設計來促進讀者閱讀、和分享的可能。近年來心理健康的議題備受關注，圖書排行榜也顯示台灣讀者從閱讀中療癒心理呈現高度需求——又稱之為書目療法（Bibliotherapy），其概念與應用已在西方國家行之有年，然而對台灣非圖資領域的大眾仍是新的概念。加上39歲以下對「圖畫書」的閱讀需求，圖解設計（Infographic）作為視覺化的傳播敘述方式、結合創意內容策略設計來傳播書目療法是可能的做法。

本研究包含實作與研究兩個步驟。首先依照文獻及案例討論，歸納出讀者對書目療法共感的敘述觀察，提出整合圖解設計原則的內容創作「圖解書目療法」（Infographic Bibliotherapy）以吸引讀者對書目療法的興趣。並以此案例為基礎，透過問卷及半結構訪談進行創意內容策略設計研究。研究回收70份問卷，以六大關鍵染力原則量表（The STEPPS Scale）討論內容設計在讀者間被分享和討論的特徵程度。半結構訪談5位書目療法受益族群、符合早期採用者特徵的台灣讀者，以補充讀者對該內容設計及書目療法的看法與意願。

結果顯示「圖解書目療法」中「書目療法、圖解設計、創作者風格」三個因素的一致性及話題性能產生社交身價（Social Currency），提升讀者閱讀及分享內容的動機，也說明與外在因素建立新連結能為目標受眾增加傳播價值和個性化觀點。然而進一步向他人產生分享的行動，主要受讀者自我定位的閱讀狀態影響；也會因為將閱讀視為個人行為、或社交活動的差異有不同的設計目標。結果表明，將社交身價中包含的觸發（Triggers）共同記憶、抒發情緒（Emotion）整體作為實用價值（Practical Value）的一部分，依照不同傳播渠道、分享者、環境客製化內容設計是重要的。

整體來說，圖解設計提升了內容的關鍵感染力表現，STEPPS也能作為創作者的靈感來源及自我評估工具，兩者有著相互影響的連動關係。本研究整合圖解設計原則與STEPPS行銷理論提出綜合性的創意內容策略，也說明推廣書目療法在內容設計上的挑戰與機會。

This research proposed creative content strategies to increase people's interest in bibliotherapy, leading to intentions to read and share. Mental health issues have received widespread attention in recent years, and book rankings indicated a high demand for emotional healing from reading in Taiwan (also referred to as bibliotherapy). The concept and applications of bibliotherapy have long-term developed to the public in Western countries—however, bibliotherapy is a new term for Taiwanese. Therefore, it is possible to combine Taiwanese readers' interest in graphic books and visual communication purposes to apply infographics to contribute to bibliotherapy communication.

This research has two phases. First, this research proposed the content design Infographic Bibliotherapy based on previous discussions and observations on the bibliotherapy communication narrative concept. The second phase was conducted through questionnaires and semi-structured interviews. The research got 70 respondents from the questionnaire for continuing semi-structured interview questions through the six contagious principles from the STEPPS Scale and bibliotherapy-related inquiries. Furthermore, five participants were interviewed to supplement the discussions on the effect of reading and sharing bibliotherapy within captivation factors on content design.

The results showed that Infographic Bibliotherapy can motivate people to read and share content through the uniqueness and consistency between three factors: topic, chosen medium, and creator style. The research indicated readers' self-positioning towards reading, and regarding reading as an individual or social activity that influences the willingness to communicate bibliotherapy. Therefore, the research highlighted the importance of providing Social Currency that triggers shared memories and evokes emotions as one of practical values. It was also necessary to customize the content design for different objectives based on diverse user segments, channels, messengers, and environments.

To conclude, the infographic design principles enhanced the STEPPS Model performance. The STEPSS Model provided design inspirations and self-evaluation for content creators. The research illustrated the creative content strategies integrated infographic design principles and the STEPPS Model, as well as a combination of design and marketing perspectives. It contributed to communicating content and bibliotherapy in Taiwan.

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