在當代的通訊科技中，人們不再只透過面對面交流。如智慧型手機、互聯網等介面，讓人們能在遠距離的狀態下交流。許多人通過即時消息傳遞應用程式和社交媒體將科技作為相互交流的主要渠道。但是，通過發簡短文字來進行交流無法確切地表達實際的感受與情緒。因此，貼圖的誕生是為了來傳達溝通者的情緒。
本研究選擇了三種研究方法：探索性研究 、描述性研究和實際實務操作，並附上書面和藝術作品集。本文將透過文獻探討，分析貼圖現況以及實際貼圖產出過程來研究本主題。此外，目標族群針對年齡在25 - 34歲之間的泰國人，因為該人群是當前使用社交媒體的主要用戶。
這項研究旨在通過LINE應用程式研究情感表達、LINE貼圖與插圖，分析貼圖如何在LINE應用程式中傳達溝通者們的情感。在實踐部分，將基於研究結果創造幾組貼圖，它們比市場上現有的貼圖具有更獨特的特徵和良好的品質，並檢視目前現有的貼圖和本研究創造的貼圖之間的區別。
研究總結如下，藉由 86位泰國人和3位泰國LINE貼圖創作者的回應，通過選擇符合貼圖角色情緒的顏色和線條、規劃人物風格，製作既能吸引下載者又能匹配發送者需求的情感貼圖，進而讓貼圖角色本身更加有趣。 此外，通過對比發現，貼圖角色的獨特性和風格對於吸引使用者下載貼圖來表達情感有著巨大的影響。
最後，研究人員希望此研究可以成為製作 LINE 貼圖的指南，使貼圖形象化，並滿足泰國用戶表達情感的需求，也可以幫助企業製作引人注目的貼圖來吸引消費者。

With modern technology, people no longer need to meet up in person to relay information. There are interfaces such as smartphones and the internet that make long-distance communication possible. Many people use this technology through instant messaging applications and social media as a major channel to spread information with each other. Nevertheless, communicating through texts or words may not accurately express their emotions and feelings. Therefore, stickers were invented to tackle this issue.
In this study, there were 3 methods selected: exploratory research, descriptive research, and the actual practice method; this was featured using a written and artistic portfolio. This paper will highlight this topic through literature review, analyzing existing stickers, and some practical work. Moreover, the target group focuses on Thai people between 25 - 34 years old as this group is one of the major users of social media.
This research aims to study emotional expression and LINE stickers through the LINE application; It analyzes how stickers can express emotion or feelings. Moreover, in the practical part, several stickers, based on the result of the research will be created and will present unique characters and features to see how the difference between an existing sticker and new stickers can alter emotion.
The results of the study can be summarized as follows: a sample of 86 people and 3 Thai LINE sticker creators responded that creating stickers to both attract downloaders and express emotions that match the needs of the sender can be conveyed by choosing colors and lines that match the character's emotion. They also planned the character style to make it more interesting. In addition, it has been revealed that the uniqueness and style of a character can have a huge impact on attracting audiences to download stickers, which can effectively express their feelings.
Finally, the researcher hopes this paper can be used as a guideline for making LINE stickers that can be used to successfully visualize or express emotion to meet the needs of users in Thailand. It is also desired that the results can play a role in helping businesses create compelling stickers to attract consumers.

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