The research paper aimed to identify the underlying factors behind attitudes and
behavior of Filipino and Taiwanese respondents related to social networking and mobile
phone use and identify too the determinants of intention to participate in social networks
using mobile phones. Respondents included were students and faculty members of state
universities - National Cheng Kung University of Taiwan and the University of the
Philippines. For the study’s framework the author used three models – the Theory of
Reasoned Action (TRA), the Theory of Planned Behavior (TPB) and the Technology
Acceptance Model (TAM). Results of the study show a validation of the three models. It also
showed that Taiwan respondents are influenced by more factors and determinants compared
to the Philippine respondents. The framework used can indeed be used to predict behavior
intention for using mobile phones to participate in social networks. The researcher hopes that
this study can help other researchers understand behaviors of consumers with regard to using
technology and social networks.

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