| 研究生: |
高乾育 Kao, Chien-Yu |
|---|---|
| 論文名稱: |
科技接受理論(TAM)與計畫行為理論(TPB)對消費者使用雲端服務行為意圖之影響以行動辦公室為例 Applying TAM and TPB Theories to Study Consumers’ Intentions and Behaviors on Cloud Service |
| 指導教授: |
蔡惠婷
Tsai, Huei-Ting |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2014 |
| 畢業學年度: | 102 |
| 語文別: | 中文 |
| 論文頁數: | 81 |
| 中文關鍵詞: | 雲端服務行動辦公室 、中小企業系統 、雲端服務 、行動辦公室 、科技接受模型 、計畫行為理論 |
| 外文關鍵詞: | Mobile Office of Cloud Service, Small and Medium Enterprises System, Cloud Service, Mobile Office, Technology Acceptance Mdel, TAM, Theory ofPlannedBehavior, TPB |
| 相關次數: | 點閱:96 下載:0 |
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近年來系統雲端化的概念蓬勃發展,受益者不僅僅是個人,中小企業若能善用也獲得很大的效用。故本研究主要針對中小企業主服務創新、成本/價格及服務品質等因素對於創業績效及行為意圖的關聯性,並加入科技接受模型(TAM)和計畫行為理論(TPB)為中介效果,探討之研究假設與結果,其中針對中小企業主共回收了95份問卷,扣除5份無效問卷後針對90份有效問卷進行敘述性統計分析、因素分析與信度分析、迴歸分析,得到研究假設大部分成立,小部分部份成立。
本研究結果在理論面希望能夠提供給後續相關研究做為架構性的參考,在實務面希望能夠提供給雲端系統服務業者及中小企業主在做雲端服務提供或者雲端運用決策時參考。
In recent years, the concept of cloud systems to flourish, not just individual beneficiaries, small and medium enterprises could make good use can be a great effect. Therefore, this study aimed at service innovation, cost/price and quality of service and other factors for entrepreneurial performance and relevance of behavioral intentions of small business owner. In addition, joined the Technology Acceptance Model (TAM) and the theory of planned behavior (TPB) as an intermediary effect, explore the assumptions and results of research.
For small business owners which 95 questionnaires were collected, after deducting five invalid questionnaires, 90 valid questionnaires were conducted for descriptive statistical analysis, factor analysis, reliability analysis and regression analysis. The result shows that most part hypothesis of this study is established and small part is partial established.
The results in the theoretical side hope to provide follow-up studies as a framework of reference, in practical side hopes to provide reference for cloud service provider and services small business owners when providing the cloud service or using the cloud service to do the decision-making.
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校內:2019-09-11公開