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研究生: 黃譯萱
Huang, I-Hsuan
論文名稱: 個人價值觀、倫理氣候對銀行人員倫理決策意圖影響之研究–以計畫行為理論觀點
A Study of the Relationships among Personal Values, Ethical Climates and Ethical Decision Making Intentions of the Bank Staff’s-The Application of the TPB Theory
指導教授: 蔡明田
TSAI, MING-TIEN
學位類別: 碩士
Master
系所名稱: 管理學院 - 經營管理碩士學位學程(AMBA)
Advanced Master of Business Administration (AMBA)
論文出版年: 2011
畢業學年度: 99
語文別: 中文
論文頁數: 75
中文關鍵詞: 計畫行為理論倫理氣候個人價值觀倫理決策意圖
外文關鍵詞: Theory of Planned Behavior, Personal Values, Ethical Climates, Ethical Decision Making Intentions
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  • 摘 要

    本研究著墨於台灣銀行從業人員倫理決策意圖之研究,試圖建立一個整合性架構,並探討個人價值觀、倫理行為態度、倫理氣候、主觀規範、倫理行為控制與倫理決策意圖之關係。

    本研究以中、南部之銀行公會之銀行從業人員為調查對象,採便利抽樣方法進行調查,總共寄發問卷300份,取得147份回函,其中有效問卷共141份,問卷回收率為49.00%。最後,本研究採用SPSS 15.0統計分析軟體進行實證,茲使用敘述性統計分析、因素分析、信度分析、效度分析、變異數分析以及複迴歸分析。

    本研究主要發現如下:
    1. 個人價值觀與倫理行為態度有正向的顯著影響關係。
    2. 倫理氣候與主觀規範有正向的顯著影響關係。
    3. 倫理氣候與倫理行為控制有正向的顯著影響關係。
    4. 倫理行為態度與倫理決策意圖有正向的顯著影響關係。
    5. 主觀規範與倫理決策意圖有正向的顯著影響關係。
    6. 倫理行為控制與倫理決策意圖有正向的顯著影響關係。

    ABSTRACT
    This study focuses on the ethical decision-making intentions of the Bank staffs in Taiwan, and the main aim of this study attempts to build an integrated model and to explore the relationships among personal values, the attitude of ethical behavior, ethical climates, subjective norm, the control of ethical behavior, and ethical decision-making intentions. The samples were collected from the bank industries in middle and southern areas, 300 bank staffs were targeted as subjects based on convenience sampling. A total of 147 questionnaires were returned, 141 valid questionnaires, and the return rate was 49.00%. Finally, this study used SPSS as the data analysis tool, descriptive statistics analysis, factor analysis, reliability analysis, validity analysis, and applied regression analysis to prove the hypotheses. The results of this study are as follows:
    1. The personal values have a significant positive effect on the attitude of ethical behavior.
    2. The ethical climates have a significant positive effect on the subjective norm.
    3. The ethical climates have a significant positive effect on the control of ethical behavior.
    4. The attitude of ethical behavior has a significant positive effect on the ethical decision-making intentions.
    5. The subjective norm has a significant positive effect on the ethical decision-making intentions.
    6. The control of ethical behavior has a significant positive effect on the ethical decision-making intentions.

    目 錄 摘 要 I ABSTRACT II 誌 謝 III 目 錄 IV 表 目 錄 VI 圖 目 錄 VIII 第一章 緒 論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究範圍 5 第四節 研究流程 6 第二章 文獻探討 7 第一節 個人價值觀 7 第二節 倫理氣候 11 第三節 計畫行為理論 18 第四節 倫理決策意圖 23 第五節 各變項的相互關係之探討 25 第三章 研究方法 28 第一節 研究架構 28 第二節 研究變項的操作性定義與衡量問項 29 第三節 研究假設 36 第四節 問卷設計與抽樣設計 37 第五節 資料分析方法 40 第六節 有效樣本結構分析 43 第四章 實證分析結果 45 第一節 各變項的敘述性統計分析 45 第二節 各變項的因素萃取 50 第三節 各變項的信效度分析 55 第四節 各變項的互動關係分析 60 第五章 結論與建議 65 第一節 研究結論 65 第二節 研究限制與後續研究建議 68 參考文獻 69 附錄 調查問卷 74

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