| 研究生: |
謝妤嫻 Shieh, Yu-Shyan |
|---|---|
| 論文名稱: |
從公私夥伴關係視角探討地方節慶活動於文化觀光發展之演進歷程: 以台南美食節為例 Exploring the Evolutionary Process of Local Festival on Cultural Tourism from Public-Private Partnership Perspective: Case Study of Tainan Food Festival |
| 指導教授: |
楊佳翰
Yang, Chia-Han |
| 學位類別: |
碩士 Master |
| 系所名稱: |
規劃與設計學院 - 創意產業設計研究所 Institute of Creative Industries Design |
| 論文出版年: | 2019 |
| 畢業學年度: | 107 |
| 語文別: | 英文 |
| 論文頁數: | 133 |
| 中文關鍵詞: | 公私夥伴關係 、地方節慶活動 、臺南美食節 、文化觀光 |
| 外文關鍵詞: | Public-Private Partnership, Local Festival and Events, Tainan Food Festival, Local Festival and Events, Tainan Food Festival, Cultural Tourism Cultural Tourism |
| 相關次數: | 點閱:157 下載:3 |
| 分享至: |
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在觀光產業日益興盛的趨勢下和「體驗經濟」的盛行與推廣,觀光旅遊已成為21世紀最引人注目並最具發展潛力和前景的產業,經文獻回顧發現具有在地特色和代表性的地方節慶已成為吸引國際遊客的主要方式之一。大行節慶要有效益的規劃與籌辦,公私夥伴合作關係為不可或缺的一環,然而也指出公私部門彼此之間的權責劃分跟影響仍有待商榷。身在一個資訊通訊發達的時代,公部門與私部門的關係逐漸透明化,並產生了一種新興的合作模式。然而,合作的過程中,不同的角色定位與合作形式將會塑造出截然不同的成果,更會影響節慶活動是否得以延續或擴大發展。新興的合作模式由上而下,推動始於政府, 但由各個民間組織所執行。因此,公私部門如何建立有效益的合作關係,為公私夥伴關係合作中主要探討的議題。
此研究以臺南市所舉辦的「臺南美食節」為案例研究,同時為全台灣第一個舉辦「以城市為單位」的美食節慶。因此,本研究將使用公私夥伴關係理論視角檢視活動規劃中公私部門所扮演的角色,並參與「臺南美食節」的活動規劃,將由「參與觀察法」以文化觀光客的角度來探討臺南市觀光旅遊局與民間單位的合作模式,並用「個案研究法」深入了解活動的規劃和運行,並盤點出公私部門於發展過程中的定位和角色。最後則用「深度訪談法」分析相互合作中的演化過程、交互作用、可能性和利益相關人等,建立出一套可操作並具有參考價值的合作模式。此研究於結論總結出公私夥伴合作關係的關鍵成功因素,會依照不同的屬性:舉凡政策、計畫、內部結構組織、信任、社會支持和領導驅動分佈於節慶活動的四個階段,此研究發現關鍵成功因素也因節慶的演化進程:政府整備、外部支援、建議夥伴關係和主體導向四個階段有不同比重的重要性。
Under the trend of the booming tourism industry and the prevalence and promotion of the “experience economy,” sightseeing tourism has become the most eye-catching and most promising and promising industry in the 21st century. It has been found in the literature to have local characteristics and representativeness. Local festivals have become one of the main ways to attract international tourists. The planning and preparation of the festival should be sufficient. The public-private partnership is an indispensable part. However, it is pointed out that the division of powers and responsibilities between the public and private sectors is still open to question. In an era of advanced information communication, the relationship between the public and private sectors has gradually become transparent, and an emerging model of cooperation has emerged. However, in the process of cooperation, different roles and forms of cooperation will shape very different results and will affect whether the festival activities can be continued or expanded. The emerging model of cooperation starts from the top down, and the promotion begins with the government but is carried out by various civic organizations. Therefore, how the public and private sectors can establish effective partnerships is the main topic of discussion in public-private partnerships.
This study is based on the Tainan Food Festival held in Tainan City. It was the first food festival in Taiwan to be held in the city. Therefore, this study will use the Public-Private Partnership theoretical perspective to examine the role of the public and private sectors in the activity planning, and participate in a series of activities planning for the "Tainan Food Festival." The "Participation Observatory” method to explore Tainan from the perspective of cultural tourists. The cooperation model between the Tourism Bureau of Tainan City Government and the private sector, and use the "Case study” method to gain an in-depth understanding of the planning and operation of the activity, and to take stock of the positioning and role of the public and private sectors in the development process. Finally, the "In-depth interview" method is used to analyze the evolution process, interactions, possibilities and stakeholders in cooperation, and hopes to establish a set of operational models with operational value and the reference value.
This study concludes that the critical success factors for public-private partnerships are based on different attributes: governance, planning, capacity, trust, social support, and leadership oriented distribution in four phases of the festival. The critical success factors are also due to the evolution of the festival: the four stages of government preparation, outsourcing networking, partnership building, and theme orientation have different proportion of importance.
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校內:2019-09-01公開