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研究生： 曾鈺淳
Tseng, Yu-Tsun
論文名稱： 供應商涉入顧客新產品開發對自身績效影響之研究
Supplier Involvement in Customer New Product Development Influencing Supplier Performance
指導教授： 蔡明田
Tsai, Ming-Tien
方世杰
Fang, Shih-Chieh
學位類別： 碩士
Master
系所名稱： 管理學院 - 企業管理學系
Department of Business Administration
論文出版年： 2007
畢業學年度： 95
語文別： 英文
論文頁數： 54
中文關鍵詞： 買賣雙方關係 、供應商績效 、供應商涉入顧客新產品開發
外文關鍵詞： Supplier Involvement in Customer NPD, supplier performance, buyer-supplier relationship
相關次數： 點閱：88  下載：0 
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    • 本研究探討供應商涉入顧客新產品開發對自身績效影響。本研究探討三個構面：(1) 顧客的權力優勢 (2) 供應商信任 (3) 供應商承諾，對於供應商涉入顧客新產品開發程度的影響；同時，本研究也探討供應商涉入顧客新產品開發對自身績效的影響。這些假設藉由127份回收問卷資料(11.98%)進行假設測試。
    本研究採五個構面和17個變數的線性結構關係模式(SEM)衡量研究結果，並使用Amos 5.0來操作。本研究結果顯示：交換關係的屬性不會顯著影響供應商涉入顧客新產品開發；然而，供應商涉入顧客新產品開發顯著提升自身績效。本研究意涵顯示，供應商能藉由涉入顧客新產品開發，提升自身的競爭能力。

    This study develops and tests a model of supplier involvement in customer new product development. Three positive influences on supplier intention for supplier involvement are hypothesized: (1) Customer Power Advantage (2) Supplier Trust, and (3) Supplier Commitment. This study also tests the hypothesis that supplier involvement in customer NPD increases supplier performance. These hypotheses were tested with data from a mail survey returned by 127 (11.98%) manufacturing suppliers in Taiwan.
    A five-factor structural equation model with 18 measures was assessed with Amos 5.0 to test the hypotheses. The results of this study show that the attributes of the exchange relationship are not significantly related supplier involvement while supplier involvement in customer NPD significantly increases supplier performance. It indicates that suppliers can improve competitive capabilities by involving in customer NPD.

    CONTENTS--------------------------------------------------I LIST of TABLES------------------------------------------III LIST of FIGURE-------------------------------------------IV Abstract--------------------------------------------------V CHAPTER ONE INTRODUCTION----------------------------------1 1.1 Research Background -----------------------------1 1.2 Research Motivations and Research Objectives-----2 1.3 Research Procedure-------------------------------4 1.4 The Structure of This Study----------------------5 CHAPTER TWO LITERATURE REVIEW-----------------------------6 2.1 Customer Power Advantage------------------------------7 2.1.1 Review of Customer Power Advantage---------7 2.1.2 The Relationship between Customer Power Advantage and Supplier Involvement in Customer NPD--------8 2.2 Supplier Trust --------------------------------------10 2.2.1 Review of Supplier Trust------------------10 2.2.2 The Relationship between Supplier Trust and Supplier Involvement in Customer NPD---------------------11 2.3 Supplier Commitment----------------------------------12 2.3.1 Review of Supplier Commitment-------------12 2.3.2 The Relationship between Supplier Commitment and Supplier Involvement in Customer NPD------13 2.4 Supplier Involvement in Customer NPD-----------------14 2.4.1 Review of Supplier Involvement in Customer NPD---------------------------------------------------- 14 2.4.2 The Relationship between Supplier Involvement in customer NPD and Supplier Performance-----16 2.5 Supplier Performance---------------------------------17 2.5.1 Review of Supplier Performance------------17 CHAPTER THREE RESEARCH METHODOLOGY-----------------------19 3.1 Research Framework-----------------------------------19 3.2 Research Methodology---------------------------------19 3.2.1 Measurement Development-------------------20 3.2.2 Questionnaire Design----------------------21 3.3 Sample and Data Collection---------------------------22 3.4 Data Analysis Procedures-----------------------------22 CHAPTER FOUR DATA ANALYSIS-------------------------------24 4.1 Descriptive Analysis---------------------------------24 4.1.1 Response Rates----------------------------24 4.1.2 Characteristics of Sample Firms-----------24 4.1.3 Characteristics of Buyer-Supplier Relationship------------------------------------------- 25 4.1.4 Characteristics of Questionnaire Items----27 4.2 Factor Analysis and Reliability Test-----------------29 4.3 Hypotheses Testing-----------------------------------31 4.3.1 Evaluating the Goodness-of-Fit Criteria---31 4.3.2 Structural Equation Model (SEM)-----------32 CHAPTER FIVE RESEARCH CONCLUSIONS AND SUGGESTIONS 5.1 Research Discussions --------------------------------35 5.2 The Modified Model of This study --------------------37 5.2.1 Review of the relationship between Customer Power Advantage and Supplier Trust-----------------------37 5.2.2 Structural Equation Model ----------------38 5.2.3 Path analysis and Hypotheses Testing------39 5.3 Implications-----------------------------------------42 5.4 Limitations and Suggestions for future research------42 Reference------------------------------------------------43 Appendix A: QEESTIONNAIRE (in English)-------------------47 Appendix B: QEESTIONNAIRE (in Chinese)-------------------51

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