研究生: |
蔡芳綺 Tsai, Fang-chi |
---|---|
論文名稱: |
創業導向、顧客導向和組織學習對競爭優勢與管理績效之影響 An Empirical Study of the Impacts of Entrepreneurial Orientation, Customer Orientation and Organizational Learning on Competitive Advantage and Management Performance |
指導教授: |
吳萬益
Wu, Wann-yih |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理學系 Department of Business Administration |
論文出版年: | 2007 |
畢業學年度: | 95 |
語文別: | 英文 |
論文頁數: | 122 |
中文關鍵詞: | 創業導向 、顧客導向 、組織學習 、競爭優勢 、管理績效 |
外文關鍵詞: | Competitive Advantage, Organizational Learning, Management Performance, Entrepreneurial Orientation, Customer Orientation |
相關次數: | 點閱:78 下載:5 |
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隨著管理環境日趨複雜與急遽地變化,創業導向、顧客導向、組織學習等議題越來越受到管理者的重視。雖然過去的研究指出創業導向、顧客導向和組織學習對公司的績效有著正面的影響,然而,這三個構面彼此間的交互關係仍有待進一步的研究。本研究欲建立一整合性的模式,來探討企業的創業導向、顧客導向、組織學習、競爭優勢與管理績效之間的關係。
本研究採用問卷調查,以臺灣1000大企業為樣本對象,最後共回收139份有效問卷。經過統計研究分析後,獲致以下之結論:第一,創業導向中的創新性與預應性兩構面對於顧客導向有正向顯著之影響;第二,創業導向中的預應性構面和顧客導向對組織學習有正向顯著之影響;第三,當企業愈擁有愈強的創新能力、高預應性、強烈的顧客導向且組織學習能力愈強時,企業愈能夠創造良好的競爭優勢並導致更佳的管理績效;第四,顧客導向在創業導向與競爭優勢之間的干擾效果在本研究中獲得部分支持,但組織學習在創業導向與競爭優勢間的關係是否具干擾效果,此一假設在本研究中則未獲得證實。
In the dynamic, fast-moving management environment, the emphases of entrepreneurial orientation, customer orientation, organizational learning are some of the important issues that executives need to follow. Although a great deal of previous studies have concentrated their efforts on the influence of these constructs on the success of business operations, how three constructs are related and/or interact with each other are remained to be determined. Hence, this study attempts to integrate relevant literatures to develop a comprehensive research model, as well as to investigate the interrelationships among entrepreneurial orientation, customer orientation, organizational learning, competitive advantage, and management performance. Through an integration of previous literature, a research model is developed.
A questionnaire survey is conducted using the top 1000 firms in Taiwan as the samples. This study concludes the following results. First, proactiveness and innovativeness of entrepreneurial orientation have positive impact on customer orientation. Second, a firm’s proactiveness and customer orientation have positive effect on organizational learning. Third, proactiveness, innovativeness, customer orientation, and organizational learning have significantly positive influence on a firm’s competitive advantages and management performance. Finally, with stronger level of customer orientation, the influences of a firm’s proactiveness and innovativeness on competitive advantage will be enhanced. To sum up, a firm’s splendid performance is largely resulted from proactive attitudes, more efforts on innovativeness, customers focus, continuous learning, and the accumulation of competitive advantages.
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