本研究是以組織因素的觀點，來了解T公司產品工程部的運作，並且以組織設計、組織文化和領導風格作為研究變項，來探討T公司產品工程部所創造的競爭優勢。研究方法主要採質性的深度訪談法，從受訪者的言說資料分析出T公司產品工程部的成功因素。

研究結果發現產品工程部功能的豐富化，再佐以平行於工廠的組織設計及良性的互動和有客戶導向、實事求是、精益求精、創新變革的組織文化及強勢的領導風格產生了高生產績效所衍生而來的五項競爭優勢: 新產品的快速上市、快速又穩健的量產、提高客製化能力並增加客戶滿意度、在產業中處於領導地位、享有較高的毛利率。

This research with organization standpoint to understand the operation of the Company-T product engineering department, and actions a research variables by organization design、organization culture and the style of leadership to inquire into the competitive advantage created by the Company-T product engineering department. This study mainly adopt the quality depth interview method to collect the data and analyzes out the successful factor of the Company-T product engineering department from the respondent’s speech。

The data shows the product engineering department function enriches and the organization that runs parallel with factory and with good culture (customer oriented、seek truth from facts、try for the best and to introduce something new & make changes) and strongly leadership to result in high performance that develops five competitive advantage: (1) Accelerated time-to-market; (2) Rapid ramp-up ; (3) Enhance product functionality and customer acceptance ; (4) Extend proprietary position and (5) higher gross margin. 。

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三. 網路資料
1. T公司網站 http://www.T公司.com/chinese/
2. U公司網站 http://www.U公司.com/chinese/
3. 宏碁標竿學院 http://www.aspireacademy.com/AA.aspx