本研究以「台南健身中心」會員為主要研究對象，探討台南健身中心會員對於服務品質及知覺價值對於顧客滿意度與再購意願相關性研究。研究針對不同年齡層之台南健身中心會員，取得有效問卷307份，以統計產品與服務解決方SPSS17.0(Statistical Product and Service Solutions)統計分析軟體進行實證分析。
本研究結果發現健身中心的服務品質及知覺價值對於顧客滿意度及再購意願呈顯著的影響，好的服務品質可提升顧客的滿意度並對於再購意願相對呈現的正向影響。本研究實證結果顯示，台南健身中心的服務品質與知覺價值對於顧客滿意度及再購意願都有關聯性。會員性別、年齡、職業、月收入、每週使用次數對本研究變數皆有顯著影響，但教育程度、婚姻狀況對本研究變數皆無顯著性差異。
綜合實證分析結果，本研究主要結論如下:
1. 服務品質對顧客滿意度有顯著的正向影響。
2. 服務品質對知覺價值有顯著的正向影響。
3. 知覺價值對顧客滿意度有顯著的正向影響。
4. 知覺價值對再購意願有顯著的正向影響。
5. 顧客滿意度對再購意願有顯著的正向影響。
6. 人口統計變數對服務品質、知覺價值、顧客滿意度及再購意願僅有顯著差異。

The major study subjects of this study are members of “fitness center of Tainan.” The goal is of the study is to explore how service quality and perceived value affect customer satisfaction and repurchase intention. Effective questionnaires are collected from different age groups from gym members from fitness centers in Tainan, with the total of 307 questionnaires, using statistical analysis software, SPSS17.0 to operate empirical analysis.
From the result of this study, it is found that the service quality and perceived value have a great influence among customer satisfaction and the repurchase intention. Good quality service could enhance customer satisfaction and would have relatively positive effect on repurchasing. The result of the study shows that service quality and repurchase intention of fitness centers in Tainan are associated with customer satisfaction and repurchase intention. Gender, age, occupation, monthly income, weekly frequency of use of members have great influence among variations in this study while level of education, marital status do not have significant differences toward variations in this study.
To summarize the result from empirical analysis, the conclusion of this study is as follow:
1. Service quality have positive and significant effect on customer satisfaction
2. Service quality have positive and significant effect on perceived value
3. Perceived value have positive and significant effect on customer satisfaction
4. Perceived value have positive and significant effect on repurchase intention
5. Customer satisfaction have positive and significant effect on repurchase intention
6. The demographic variables only partially have significant effect on service quality, perceived value, customer satisfaction and repurchase intention.

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網路資料
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