變形平板電腦(Transformer)自華碩於2011年3月25日對外正式發表第一款Eee Pad Transformer TF101以來，該款產品的出現，已造成平板電腦市場的轟動，同時，也是平板電腦市場中繼蘋果所推之iPad以來，第二款創造不錯銷售佳績的產品。而筆電品牌業者也因此開始關注此款產品的發展，主要的原因是因為變形平板電腦的產品結構最相似於筆記型電腦，對筆電品牌業者來說，是一款可以縮短學習曲線，同時，快速切入平板電腦市場的一款入門級產品。
本研究是以科技接受模式(TAM)為理論基礎，結合創新擴散理論中之創新產品特性，並結合人口統計變項，旨在進一步探討潛在消費者對變形平板電腦使用意圖之相關因素研究，並將研究驗證之結果，做為後續各筆電品牌業者未來規劃變形平板電腦產品時，在產品行銷或經營策略上之參考。而本研究是經由網路問卷調查方式，共回收200份有效問卷。透過SPSS應用統計軟體以迴歸分析方法檢定本研究架構之假設，並利用獨立t檢定與單因子變異數分析驗證人口統計變項，經實證分析得到以下結果：
一、相容性正向影響變形平板電腦的知覺易用性。
二、可試用性正向影響變形平板電腦的知覺易用性。
三、易用性正向影響變形平板電腦的知覺易用性。
四、相對優勢正向影響變形平板電腦的知覺易用性。
五、知覺易用性正向影響變形平板電腦的使用行為意圖。

The first Transformer (ASUS Eee Pad TF101) was unveiled on March 26, 2011 by ASUS. The innovative product with unique features has caused great sensation to attract huge audience in Tablet PC market sooner. Meanwhile, the strong sales also hit the top2 tablet barding in the world which is right after the Apple iPad. The Notebook manufacturer therefore started to concentrate on tablet product development, which the main rational is the similar architecture along with the traditional notebook. It’s able to shorten the development lead-time as well as the learning curve in order to quickly deploy the entry-level product into the tablet PC market.
This investigation is based on theoretical technology acceptance model, combined with the characteristics of diffusion of innovation theory and the demographic variables, looks forward to further exploring and quantifying the potential consumers purchasing intention for transformer, which can be the planning reference in terms of marketing or business strategy for Notebook branding. This investigation is completed by the data collection from Internet questionnaire, over 200 valid questionnaires is gathered. According to regression analysis on verifying the assumptions of architecture, independent t-test and ANOVA analysis on verifying demographic variables through SPSS, the summary of this investigation is concluded as the followings:
1. Compatibility directly positive correlates to Perceived Ease of Use.
2. Trialability directly positive correlates to Perceived Ease of Use.
3. Ease of Use directly positive correlates to Perceived Ease of Use.
4. Relative advantage directly positive correlates to Perceived Ease of Use.
5. Perceived Ease of Use directly positive correlates to Behavioral Intention to Use.

一、中文部分
(1)期刊
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(3)學位論文
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(四)網站
1. 財團法人國家實驗研究院科技政策研究與資訊中心：http://iknow.stpi.narl.org.tw/
2. 華碩官網http://www.asus.com/tw/
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